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LG's G3 Smartphone Now On Sale in Kenya At Kshs 60,000
[September 17, 2014]

LG's G3 Smartphone Now On Sale in Kenya At Kshs 60,000


(AllAfrica Via Acquire Media NewsEdge) LG Electronics today introduced its first QHD (Quad HD) phone, the LG G3, to the Kenyan market.

The phone will be retailing at Ksh 60,000.

The G3 comes with an astounding resolution is one of the highest ever for a cell phone, measuring in at a 2560 x 1400 ratio with 538 pixels per square inch (PPI). Modern 1080p screens manage only 400 PPI and Apple's well received "Retina Display" contains only 326 PPI.



The electronics manufacturer says its aim was to make life simpler and smarter. The G3 boasts of 13MP OIS+ (Optical Image Stabilizer Plus) camera with a Laser Auto Focus that can shoot stunningly sharp images in a fraction of the time required by conventional phone cameras.

The successor to the company's LG G2 is a culmination of consumer research based on LG's product development philosophy, Learning from You. The phone which was developed under the theme Simple is the New Smartconcept comes with a fingerprint-proof metallic skin and four times the resolution of HD and almost two times higher resolution than a Full HD display.


With a pixel density of 538ppi, the G3's Quad HD display sets new viewing standard producing images that are sharper and clearer than traditional smartphone displays.

The G3's advanced 13MP OIS+ camera is designed to quickly and easily capture life's special moments as they occur, not necessarily when you want them to occur. This is made possible with G3's innovative Laser Auto Focus, the first of its kind in the smartphone industry. This technology enables the G3 to capture the best moment ? even in low light ? by measuring the distance between the subject and the camera using a laser beam.

"The smartest innovation in a fast evolving smartphone market is creating harmony between advanced technology and a simplified user experience," said Moses Marji, marketing manager, LG East Africa.

With a pixel density of 538ppi, the G3's Quad HD display sets new viewing standard producing images that are sharper and clearer than traditional smartphone displays. At 5.5-inches, LG G3 boasts a screen ratio of 76.4 percent with thin bezels all around so the phone feels as comfortable in the hand as a smaller traditional smartphone.

LG also simplified the process of actually capturing those special moments. Rather than having to focus on the subject in preview mode and then pressing the shutter button, with the G3, tapping the subject to focus will simultaneously also trigger the shutter. What's more, the G3's 2.1MP front camera incorporates several new enhancements such as a larger image sensor and larger aperture for more light throughput and better-looking selfies. A unique twist has been added to the standard timed selfie mode by incorporating gesture controls ? when ready to shoot, simply clench your hand into a fist and the G3 will recognize the gesture and begin the automatic three-second countdown. It couldn't get any simpler than that.

For video, the G3 offers superior sound quality with instinctive microphones that measure the environment to identify the optimal audio level for the clearest recording. And with the built-in 1W speaker with Boost AMP, users can enjoy videos and music accompanied by richer sounds and clearer tones.

The Floating Arc design of the G3 with its ergonomic arch and slim side profile provides an extremely comfortable grip for everyday one-handed use. The Rear Key continues to anchor LG's innovative design language, with a newly designed power key and volume buttons as well as more premium quality materials and finish. LG also refined sophisticated technical features and advancements located on the rear by arranging them in a clean and singular layout consistent with the G3's well-balanced design language. The stylish metallic skin with matte finish which keeps the G3 looking clean and fingerprint-free will be offered in five vibrant colors: Metallic Black, Silk White, Shine Gold, Moon Violet and Burgundy Red.

To complement the new external design, LG adopted a minimalistic user interface design with flat graphics. The circular motif of the graphic assets in the new UI was derived from the shape and concept of LG's logo, reflecting its unique visual style and identity.

Copyright CIO East Africa. Distributed by AllAfrica Global Media (allAfrica.com).

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