[September 16, 2014]

FirstRain API Launched to Increase Use of Predictive Analytics in Enterprise Applications that Drive Revenue

FirstRain, the leader in Personal Business Analytics™, today introduced a powerful, new analytics application programming interface (API) - the FirstRain API - at the DataWeek + API World Conference and Expo. For the first time, this new API enables enterprise application developers to embed FirstRain's just-in-time analytics, designed to increase customer engagement and grow revenue, within their enterprise mobile, e-tablet and Web applications. Unlike with typical customer and market intelligence solutions, developers can use FirstRain API to provide a deeply personal information experience within their key applications - on any device - increasing user engagement and predicting the emerging customer and market changes impacting their daily decisions.

The FirstRain API provides enterprise developers with real-time, data-level access to the powerful proprietary FirstRain business graph - generated using real-time big data analytics of millions of sources, documents and social media from across the global web. The FirstRain business graph extracts the deep, interconnected relationships between companies, businesses and markets, and also includes access to users' own personal predictive analytics profiles through a RESTful secure API. This combination of business and personal analytics profiles allows developers to deliver actionable business insights within their own high-value apps. These may include, for example, enterprise applications like sales acceleration technologies that tell users who to call, when to call and what to say, or strategic planning applications that advise executives on key developments deep in their customers that can drive growth or identify risk, or applications to analyze supply chain risk.

"This powerful new API helps enterprise developers take advantage of FirstRain's personal and predictive analytics to easily build custom apps that mine the FirstRain-generated business graph, extract personalized meaning and trends in real-time from the millions of documents and tweets across the Web, and guide their users to action," said Penny Herscher, FirstRain President and CEO. "We are opening up the deep data science technologies that FirstRain has built oer the last 10 years to developers everywhere in order to help our customers and partners drive revenue growth and customer engagement for sales, marketing and business teams throughout the enterprise."

"Having integrated FirstRain's unstructured and social analytics into D&B sales and marketing products early on has allowed us to pass on FirstRain's deep data science capabilities to our customers," said Laura Kelly, Chief Product Officer at Dun & Bradstreet (News - Alert). "API Access to FirstRain's Personal Business Analytics™ gives partners and enterprises the ability to create high-impact applications and personal information experiences to drive strategic insights and grow revenue."

Using the FirstRain API, enterprise developers can quickly build customized tablet or mobile applications, enterprise customer relationship management (CRM) and master data management (MDM) integrations, merge into existing sales acceleration technologies and develop specialized functions such as search and email briefs, all with the same API calls used by FirstRain in its global enterprise products.

The FirstRain API empowers FirstRain customers and partners to develop solutions that will:

• Increase the Quality and Frequency of Customer Engagement - FirstRain API allows enterprise developers to build solutions that combine external and internal customer insights, which helps users engage their customer more often and more effectively.
• Guide Activities to Drive More Opportunities - FirstRain API gives developers access to analytics that can be integrated into applications that guide sales professionals by prompting them with just-in-time insights to help them identify new business opportunities.
• Reduce Risk Through Real-Time Understanding of Customer and Market Events -FirstRain API provides relevant and actionable market and customer insights that can be part of mission-critical enterprise applications.

In addition to FirstRain's Personal Business Analytics™ end-user tools and its new API, FirstRain's cloud-based OEM platform solutions also integrate into almost any third-party environment, with zero disruption to existing IT operations. Many enterprise and OEM platform customers also choose to add the full power of FirstRain's personal business analytics with a single line of code, making them fully-deployed within days.

FirstRain's COO, YY Lee, will give a featured talk at the DataWeek + API World Conference on Tuesday, September 16, titled, "It's All About Me: Techniques for Driving Truly Personal Information Experiences," where she will present how personalization is becoming an assumed part of technology UX. This session will discuss techniques for building user profiles, leveraging explicit vs. implicit factors, the challenges of ambiguity and how to discern what a user truly cares about to create a highly adaptive, individualized information experience.

About FirstRain

FirstRain's personal business analytics give every business professional their own unique and persistent x-ray into their customers, markets, strategy and competition. Millions of people use FirstRain to get unmatched and highly relevant details into the changing characteristics of their customers and markets, with which they can make better decision, get closer to customers, drive greater sales and outwit the competition. FirstRain's patented, advanced analytics technology finds business-focused Web and social media and then delivers it seamlessly into the world's premier CRM and social enterprise platforms, including Salesforce.com, Chatter, Microsoft SharePoint, Dynamics and Yammer, Jive and Oracle (News - Alert). This same intelligence is incorporated into leading research platforms such as Fidelity.com, Dun & Bradstreet and Interactive Data.

FirstRain is headquartered in San Mateo with offices in New York and Gurgaon, India, and can be reached at www.firstrain.com, read at the FirstRain blog and followed at @firstrain.

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