[September 16, 2014] |
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5th Annual FutureM Conference Kicks Off in Boston with Opening Keynotes by MasterCard and GRAMMY Awards Marketing Execs
BOSTON --(Business Wire)--
FutureM
today opened the doors to its 5th annual event showcasing the
future of marketing, which takes place at the Boston Convention and
Exhibition Center. With more than 100 speakers on topics ranging from
marketing to millennials to cutting edge mobile strategies, the
gathering of innovation, technology and marketing experts from around
the country will explore the future of marketing.
Headlining the FutureM speaker roster are Raja Rajamannar, Chief
Marketing Officer of MasterCard, and Evan Greene, Chief Marketing
Officer of The Recording Academy - host of the GRAMMY Awards. Co-located
with the HubSpot (News - Alert) INBOUND conference, FutureM attendees will also have
access to INBOUND Keynotes, including Martha Stewart, Malcolm Gladwell,
Simon Sinek and
more.
FutureM speakers will cover a wide range of subjects, from global brand
management to how startups can market to venture capitalists. This
year's speakers include:
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Patrick Cassidy, Head of Global Digital Brand Marketing,
New Balance
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Penry Price, VP of Global Sales, Marketing Solutions, LinkedIn (News - Alert)
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David Drollette, Senior Director, Analytics, Wayfair
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Perry Hewitt, Chief Digital Officer, Harvard University
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Adam Medros, SVP Global Product, TripAdvisor
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David Rose, Lecturer and Researcher, MIT (News - Alert) Media Lab & Auhor of
"Enchanted Objects: Design, Human Desire, and the Internet of Things"
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Timothy Zue, VP, Business Development, Boston Red Sox
"We have an impressive lineup of speakers at this year's FutureM," said Amy
Quigley, President of MITX and host of FutureM. "From our Shark Tank
event for startups to talks on leveraging data insights to advance
marketing, there's opportunity for attendees of all levels and
backgrounds to take away key learnings about what's next in marketing."
FutureM's program includes tracks and panels that are top of mind for
marketers, including:
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Creative
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Customer Insights
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Data
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Digital Commerce
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Engaging Content
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Innovation
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Mobility
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Paid (News - Alert) and Earned Media
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Sports Marketing
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Startup Review
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Talent and Career
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TV and Video
The full schedule of events can be found on the FutureM
website. Keep up with FutureM updates in real-time on Twitter
(@FutureMBoston) and Facebook.
About MITX Established in 1996, MITX - the Massachusetts
Innovation & Technology Exchange - is the leading industry organization
focused on the web and mobile, bringing together the digital marketing,
media and technology community to engage in what's next and how it will
impact the marketing and business worlds. Connecting more than 7,500
professionals in New England, MITX is a dynamic community of thought
leaders and collaborators in search of insight, education and
opportunity. Creator of FutureM, MITX is headquartered in Boston, MA.
For more information, visit http://www.mitx.org/.
About HubSpot HubSpot is a leading inbound marketing and
sales platform. Designed to make marketing efficient, effective, and
measurable, HubSpot's all-in-one inbound marketing platform is
integrated, powerful, and intuitive to use. More than 10,000 companies,
agencies, and non-profits in 65 countries use HubSpot's software,
services, and expertise to engage with prospects, leads, and customers
through social media, blogs, email, landing pages, and more. HubSpot is
headquartered in Cambridge, MA, with offices in Dublin, Ireland, and has
been recognized by Inc., Forbes, and Deloitte (News - Alert) as one of the world's
fastest-growing companies. For the love of marketing, learn more at www.hubspot.com.
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