|[September 04, 2014]
LVMH and Google Join Forces to Fight Fakes and Commit to Innovate for a More Engaging Internet
PARIS --(Business Wire)--
In a joint effort to develop new ways of engaging consumers online
whilst preserving the value of trusted brands and enhancing creativity,
LVMH and Google (News - Alert) have signed a cooperation agreement.
Both parties commit to further enhance their current extensive resources
to tackle the advertising and sale of counterfeit goods online.
This agreement brings to an end Louis Vuitton and Google's legal
dispute. Both companies look forward to focusing on opportunities to
innovate and enhance the digital experience of their customers.
Pierre Godé, Vice-President at LVMH, said: "Today's
LVMH-Google agreement paves the way for greater cooperation towards a
safer and more engaging digital environment, brands will be protected
both online and offline. This agreement is a clear illustration
of the responsible approach being taken by the different actors in the
digital value chain. This cooperation will clearly benefit citizens and
Carlo D'Asaro Biondo, President of Southern & Eastern Europe, Middle
East and Africa Operations, Google, said: "We are vey happy to
reach this agreement with LVMH and to work together to tackle the
advertising of counterfeit goods online and preserve the value of
trusted brands. It is extremely important to build a safe environment
for our customers and partners and we'll continue to work tirelessly to
keep them protected online. We are looking forward to engaging with
LVMH, one of the world's leading luxury brands, through our engineering,
product and sales teams."
LVMH Moët Hennessy Louis Vuitton is represented in Wines and Spirits
by a portfolio of brands that includes Moët & Chandon, Dom Pérignon,
Veuve Clicquot Ponsardin, Krug, Ruinart, Mercier, Château d'Yquem,
Domaine du Clos des Lambrays, Château Cheval Blanc, Hennessy,
Glenmorangie, Ardbeg, Wen Jun, Belvedere, Chandon, Cloudy Bay, Terrazas
de los Andes, Cheval des Andes, Cape Mentelle, Newton et Numanthia. Its
Fashion and Leather Goods division includes Louis Vuitton, Céline,
Loewe, Kenzo, Givenchy, Thomas Pink, Fendi, Emilio Pucci, Donna Karan,
Marc Jacobs, Berluti, Nicholas Kirkwood and Loro Piana.
LVMH is present in the Perfumes and Cosmetics sector with Parfums
Christian Dior, Guerlain, Parfums Givenchy, Parfums Kenzo, Perfumes
Loewe as well as other promising cosmetic companies (BeneFit Cosmetics,
Make Up For Ever, Acqua di Parma and Fresh). LVMH is also active in
selective retailing as well as in other activities through DFS, Sephora,
Le Bon Marché, la Samaritaine and Royal Van Lent. LVMH's Watches and
Jewelry division comprises Bulgari, TAG Heuer, Chaumet, Dior Watches,
Zenith, Fred, Hublot and De Beers Diamond Jewellers Ltd, a joint venture
created with the world's leading diamond group.
About Google Inc.
Google is a global technology leader focused on improving the ways
people connect with information. Google's innovations in web search and
advertising have made its website a top Internet property and its brand
one of the most recognized in the world.
Google is a trademark of Google Inc. All other company and product
names may be trademarks of the respective companies with which they are
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