|[August 29, 2014]
Toshiba's Image Sensor Products Strategy
TOKYO --(Business Wire)--
(TOKYO:6502) will focus on development and sales expansion of automotive
and medical imaging sensor, in addition to sales expansion with Chinese
smartphone manufacturers based on the BSI (backside illumination image
sensor) technology and technologies that realize high sensitivity and
speed. The current image sensor market is mainly for smart phones and
digital cameras and has a scale of approximately 800 billion yen .
Future growth is expected on such factors as expansion to automotive
applications and bringing higher performance levels to existing
The volume zones for image sensor used in the main cameras mounted on
current smartphones are 8- to 13-million pixels. Toshiba supplies
products mounting high-sensitivity image processing technology such as
HDR (News - Alert) and Bright Mode. We have already
developed a 20-million pixels sensor for high-end market. We are meeting
customer needs by developing more cost-competitive products.
Currently Toshiba (News - Alert) sells sensor for view camera. We will use our original
HDR to develop automotive image sensors, as demand for such productsis
expected to expand in the future. We will propose a system with TMPV75
Series, our automotive image recognition LSI, so as to expand sales to
both domestic and overseas customers.
We have formed an alliance with and invested in CapsoVision, Inc. (CV),
maker of a capsule endoscope, as one aspect of promoting Toshiba's
healthcare business. We are now developing image sensor to mount in CV
capsule endoscopes. We are also considering entering the market of
sensors for catheters or endoscopes.
: Toshiba survey.
: HDR (High Dynamic Range) is a function that captures high contrast
scenes naturally by widening the range of light and dark tones. Toshiba
has developed HDR for video as well as still images in both high light
and dark contrast settings. Our HDR synthesizing realizes smooth and
vivid video recording by suppressing blurring and false colors.
: Bright Mode is a technology to realize bright high speed movie
recording. It can record movies that are up to 4 times brighter than
those shot in normal mode. It can also record at frame rates as high as
240 frames a second in full HD equivalent by adopting an interlaced
format. Toshiba provides high quality video technologies required for
high speed video and for such features as smooth slow-motion playback,
Toshiba Corporation, a Fortune 500 company, channels world-class
capabilities in advanced electronic and electrical product and systems
into five strategic business domains: Energy & Infrastructure, Community
Solutions, Healthcare Systems & Services, Electronic Devices &
Components, and Lifestyles Products & Services. Guided by the principles
of The Basic Commitment of the Toshiba Group, "Committed to People,
Committed to the Future", Toshiba promotes global operations towards
securing "Growth Through Creativity and Innovation", and is contributing
to the achievement of a world in which people everywhere live in safe,
secure and comfortable society.
Founded in Tokyo in 1875, today's Toshiba is at the heart of a global
network of over 590 consolidated companies employing over 200,000 people
worldwide, with annual sales surpassing 6.5 trillion yen (US$63 billion).
To find out more about Toshiba, visit www.toshiba.co.jp/index.htm
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