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Livefyre Survey Uncovers Consumer Motivation Behind Anonymous Online IdentitiesSAN FRANCISCO --(Business Wire)-- Livefyre, provider of the leading real-time content and audience engagement platform, today announced the results of a new survey exploring the motivations and perceptions of consumers who use anonymous identities when engaging online. Based on input from more than 1,300 American consumers, the survey sheds light on one of social marketing's most heated debates: Are anonymous identities destroying or fostering the world's online communities? Conducted in June 2014, the survey asked consumers - both men and women, aged 18 - 65 and located in different regions throughout the country - to share their thoughts on why, where and how often they use anonymous identities when engaging in discussions online. According to the survey's primary finding, mean-spirited bullying is not the main reason why consumers resort to using anonymous identities. While slightly less than half of the respondents report they have commented using an anonymous identity, most of them only do so in certain circumstances - specifically when they feel they can be more open and honest without revealing their real identities. Additional findings indicate:
About Livefyre Livefyre helps companies engage consumers through a combination of real-time conversation, content, social curation and advertising. With Livefyre's social CMS, brands can integrate real-time content into their websites, mobile apps, advertisements and television broadcasts to increase viewer engagement, boost website traffic and drive revenue. Livefyre is powering real-time experiences for over 1,000 leading brands including AOL (News - Alert), Bravo, CBS, Conde Nast, Cox Media Group, Dow Jones/WSJ, FOX Sports, Mashable, NASCAR, Showtime, Sony PlayStation, Sports Illustrated, Unilever and Universal Music Group (News - Alert). Livefyre acquired social storytelling platform Storify in September 2013 and social application provider Realtidbits in November 2013. Founded in 2009 with offices in San Francisco, New York, London and Sydney, Livefyre was named one of the best places to work in the Bay Area by the San Francisco Business Times two years in a row and 2013 Corporate IT Software Company of the year by the World Technology Network. For more information, visit www.livefyre.com or follow us Twitter (News - Alert) and Instagram at @livefyre or @storify.
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