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Cathay Pacific Appoints New Head of Sales and Marketing(M2 PressWIRE Via Acquire Media NewsEdge) Cathay Pacific Airways has announced the appointment of Adrian Bastow as Head of Sales and Marketing for the UK and Ireland. Based at the airline's UK head office in London, Adrian will be responsible for all online and offline sales and marketing activities in both the UK and Ireland. Adrian has nearly 20 years' Sales and Marketing experience, serving a great range of customers in all major continents. Adrian most recently worked as EMEIA Marketing Director at Travelport where he worked for five years. Prior to that, Adrian held a number of senior roles at companies including Intermec and Acer. During this time, he has acquired a rounded international perspective, building and leading international teams for major organisations. Adrian brings a highly relevant industry background and a broad international experience to Cathay Pacific as the airline looks to strengthen its position in the coming years. Talking about his appointment, Adrian commented: "Cathay Pacific is known for delivering exceptional customer experience, and despite challenging market conditions over the last few years, I have long admired the airline for not compromising when it comes to delivering the best service possible and truly listening to its customers to ensure that its products evolve to meet their needs. I am particularly excited to be joining the Cathay Pacific team as we prepare to add a second route between the UK and Hong Kong later this year with the addition of Manchester. I am also looking forward to making my own personal contribution to ensure the airline grows its customer base further here in the UK and Ireland." General Manager, Europe, Angus Barclay adds: "Earlier this summer, we were proud to be named by Skytrax as 'World's Best Airline'; something that we are very proud of. As we continue to grow our reputation within the UK and Ireland, Adrian's appointment will help us to grow our market share by leveraging his expertise both on and offline, and we are delighted to welcome him to the team." Cathay Pacific flies from London Heathrow to Hong Kong five times daily, and as of 8 December 2014 will fly from Manchester to Hong Kong four times per week. For further information, visit www.cathaypacific.co.uk . (c) 2014 M2 COMMUNICATIONS |