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IRI's Larry Levin and Coty's Jessica Kalinger to Deliver Insight Session at NACDS Total Store Expo
--(Business Wire)--
IRI:
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WHO:
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Larry Levin, Executive Vice President and Practice Leader,
Industry Insights, Information Resources, Inc. (IRI)
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Jessica Kalinger, Director, Category Management & Shopper
Insights, Coty Inc.
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WHAT:
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In this Insight Session, "Putting the Polish on your
Value-Oriented Shopper," IRI's Larry Levin partners with
Coty's Jessica Kalinger to demonstrate clear strategies to win the
hearts and minds of America's important budget-conscious consumers
and their preferences for products and channels that support their
passion for beauty and value.
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WHY:
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Powerful brands can entice new shoppers into channels where they
might not typically shop. Prior to entry, it is critical for product
marketers to continuously study and maintain a fluid attribute
database on their existing customers in order to create a baseline
for comparison for their high-value shoppers and those who tend to
shop at various channels.
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This joint presentation outlines the types of data Coty marketers
study and how IRI, armed with the data, determined which information
would bestow Coty with the "right" strategy to drive these
collaborative efforts with its retailing partners. By transforming
the information into actionable strategies, this presentation
demonstrates how to identify and take advantage of new market
opportunities.
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WHEN:
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Sunday, Aug. 24, 2014 at 10 a.m.-11 a.m. ET
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WHERE:
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NACDS Total Store Expo
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Boston Convention & Exhibition Center
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Room #154, Level 1
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415 Summer Street
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Boston, MA 02210
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About the NACDS Total Store Expo:
The mission of NACDS is to advance the interests and objectives of the
chain community pharmacy industry, by fostering its growth and promoting
its role as a provider of healthcare services and consumer products.
The NACDS Total Store Expo is a one of a kind opportunity for retailers
and their suppliers to gather to create a new dialogue that will drive
not only the top line, but also operational efficiencies. By coming
together across multiple functions and encompassing all products and
categories available in your stores, attendees will gain new insights
into your own business as well as across your company. For more
information, visit http://tse.nacds.org/
About IRI:
IRI is a leader in delivering powerful market and shopper information,
predictive analysis and the foresight that leads to action. We go beyond
the data to ignite extraordinary growth for our clients in the CPG,
retail and over-the-counter healthcare industries by pinpointing what
matters and illuminating how it can impact their businesses across sales
and marketing.
Move your business forward at www.iriworldwide.com
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