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Advice for posting on Google Plus ; SPONSORED COLUMN JOHN BONNEY ONLINE MARKETING SPECIALIST asking. [Herald Express (UK)](Herald Express (UK) Via Acquire Media NewsEdge) GOOGLE Plus is a growing social media platform which is becoming increasingly important for your growing business. Google Plus can also help with your search position ranking, particularly on Google as it is the search engine's own social media platfor m. You would be a fool not to join Google Plus as a growing business but there lies a question on the mind of every new user to Google Plus: What do I post? Here are six tips for you to implement on your Google Plus. 1. Post industry-related article and links: Whatever industry you're in, it's expected your market is keen for information about it. Share links and articles that will be of interest to those in your industry; the more informative or compelling the articles are the more likely it is that your post will be shared and engaged with. 2. Ask questions: Getting to know those who follow you is a brilliant method for you to bridge the gap of linking what you're posting to what they actually want to see. This can be done through asking questions. Queries which bring out enlightening responses from those who respond are the types of questions you should be 3. Post images: Images are what your followers will want to engage with, whether they are quality images of your industry, so they can get an insight into your business, or more light-hearted images for comical effect. These are great to post as they tend to be the most engaging posts. 4. Post videos: Videos are enormously popular because they do what text cannot: they help visualise a story and can make certain things become easier to understand. As for what videos to post you can create your own videos or you can simply share videos which are related to your industry that your followers will want to watch and engage with. 5. Post quotes: An excellent quote can inspire, motivate or incite strong emotions. This is why quotes have a tendency to do well on major social networks such as Twitter, Facebook and Pinterest. A good quote posted at the optimal time will be liked and shared by the people who follow you. 6. Share your own tips: Another fascinating thing about social media platforms is that those on them are active, they tend to share and like content that offer tips on the platform itself. Such as 'how best to utilize Google Plus'. So when you see content on Google Plus that provides great tips on how to use Google Plus itself, please do share it within your circles and to your followers. If you have a question for John Bonney, please email [email protected] (c) 2014 ProQuest Information and Learning Company; All Rights Reserved. |