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Research and Markets Offers Report: Online Advertising Market by Search Engine Marketing, Display Advertising, Classifieds, Mobile, Video, Lead... [Professional Services Close - Up]
[August 21, 2014]

Research and Markets Offers Report: Online Advertising Market by Search Engine Marketing, Display Advertising, Classifieds, Mobile, Video, Lead... [Professional Services Close - Up]


(Professional Services Close - Up Via Acquire Media NewsEdge) Research and Markets Offers Report: Online Advertising Market by Search Engine Marketing, Display Advertising, Classifieds, Mobile, Video, Lead Generation, Rich Media - Global Advancements, Forecasts and Analysis (2014 - 2019) Research and Markets has announced the addition of the "Online Advertising Market by Search Engine Marketing, Display Advertising, Classifieds, Mobile, Video, Lead Generation, Rich Media - Global Advancements, Forecasts and Analysis (2014 - 2019)" report to its offerings.



In a release, Research and Markets noted that report highlights include: The online advertising market is gaining high traction across several industries. The primary reasons driving high traction are increasing Internet users and high adoption rate of smartphones and other portable devices. Since the awareness levels of users are increasing day-by-day and the market place is filled with cutthroat competition, targeting right audience is very important. With the advancement of technology, it becomes quite simpler for advertisers to identify a potential or prospective customer or client. With the help of online advertising, advertisers can reach a bigger pool of prospects with incurring lesser cost as compared with trivial print media advertising.

Earlier, search engine marketing was the major source of revenue in this market. Later with the advancement in the technological space, newer advertising format came into existence such as display ads, digital video, and now rich media and mobile advertising format. Search engine advertising played a significant role when there were fewer substitutes available in the market for a product or service.


Companies Mentioned: -Amazon.Com, Inc.

-Aol, Inc.

-Baidu -Facebook -Google -IAC -Linkedin -Microsoft -Twitter -Yahoo Report information: researchandmarkets.com/research/t7drhf/online ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved.

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