Industry Analyst Jeff Kagan Asks Will Sprint Win Against T-Mobile, Verizon or AT&T?
(PR Web Via Acquire Media NewsEdge) Atlanta, GA (PRWEB) August 17, 2014
Sprint is scheduled to announce their first new pricing plan on Monday, Aug 18, according to MarketWatch, Aug 17.
Industry analyst Jeff Kagan offers comment and asks how Sprint could impact the industry.
"I don't think Sprint is focused on any particular carrier at this early point. Rather I think Sprint is focused on a customer segment… the customer who want's great quality and a fast network experience at the lowest price. And I think they could be successful at getting the ball rolling with this first offering. However Sprint really needs to stay top of mind and messaging centric to stay there," says Wireless analyst Jeff Kagan.
"AT&T Mobility has been lowering their pricing. They have been doing a great job of hanging onto their customers who seem satisfied according to their last quarterly statement. Their churn rates are incredibly low. So I don't see AT&T being at any immediate threat," says Kagan.
"Verizon Wireless does not lead, but they do seem to respond to AT&T Mobility pricing and packaging moves. So because of that I don't see Verizon customers leaving yet either," says Technology analyst Kagan.
"I think we are moving toward a time when customers choose carriers based on certain criteria like price, quality, speed and coverage. There are different segments of customers and each segment puts something different at the top of their list. Some want a low cost while others want a fast network and still others want wider network coverage," says tech analyst Kagan.
"T-Mobile has been doing a great job recovering from their long slump during the last year. The question is will the T-Mobile recovery now begin to slow since Sprint is coming back with a better quality network and aggressive pricing," says Principal analyst Kagan.
In recent months T-Mobile seems to have been winning customers from Sprint. Something that could start to slow with a just starting Sprint recovery.
T-Mobile has grown during the last year. Sprint has shed customers during that same period. It's possible that as the Sprint recovery builds, the pace of T-Mobile growth could slow.
"I think Sprint will target customer groups from all larger and smaller competitors. However I think we'll see marketplace impact happen in waves. I think the first wave of Sprint success could come from companies like T-Mobile and smaller competitors, and less from AT&T and Verizon. It will take a quarter or two to determine whether Sprint is getting stronger and who they are taking business from," says Kagan.
"If Sprint can get some steam behind their offerings and start to win customers back, we could see them starting to look stronger and healthier very quickly. Just like we saw T-Mobile recover quickly, we could see Sprint recover just as quickly," says Kagan.
"I believe the entire wireless industry is starting it's next wave of transformation. We've seen it with new packages and lower prices from AT&T. Verizon has followed in some of these areas. This is also good news for Sprint since a quality network and lower prices will attract a slice of the customer pie," says Kagan.
So the entire industry is starting to head in this same direction. Lower cost and better service. Certain customers put lowest cost first, and these may be among the first wave of Sprint wins.
However Sprint needs to have a very loud voice in the very noisy wireless industry so they can be seen and heard. We are about to launch on what may become a very interesting time in the wireless industry.
About Jeff Kagan
Jeff Kagan is an industry analyst, consultant, columnist, author, speaker and futurist. He shares his opinion in many ways over 25 years, helping to understand our changing world, technology, industry and competition.
He is regularly quoted by the media. He offers comment to reporters and journalists on wireless, telecom, Internet, cable television, IPTV and other tech news stories.
Kagan is known as a technology analyst, tech analyst, wireless analyst, smartphone analyst, telecom analyst, telecom industry analyst and principal analyst.
Reporters: Jeff Kagan sends comments by email to reporters and the media. If you would like to be added to this email list please send request by email.
Companies and Clients: Contact Jeff Kagan to discuss briefing him or becoming a consulting client.
Contact Jeff Kagan by email at jeff(at)jeffKAGAN(dot)com or by phone at 770-579-5810.
Visit his website at jeffKAGAN.com to learn more.
Full Disclosure: Jeff Kagan is an independent industry analyst. He offers comment to the media on breaking news, announcements, technologies and the changing marketplace. He also writes columns and press releases offering comment, and is an author and speaker. He also works on a consulting basis sharing his opinion.
Twitter: Follow him at @jeffkagan
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