Prudential joins Berkshire group [Enterprise, The (UT)]
(Enterprise, The (UT) Via Acquire Media NewsEdge) Prudential Utah Real Estate has joined Berkshire Hathaway HomeServices, the real estate brokerage network operated by HSF Affiliates LLC and is operating as Berkshire Hathaway HomeServices Utah Properties. Prudential Utah Real Estate operates from offices in Salt Lake City, Davis County, Weber County, Park City, Deer Valley and Heber City.
The brokerage is the first in Utah to affiliate with Berkshire Hathaway HomeServices, a brand that now has more than 29,000 agents and 800 offices in 39 states since its launch in September 2013.
Stephen Roney, Utah Properties chairman and CEO, said Berkshire Hathaway HomeServices will help his company grow. "I could not think of a better branding opportunity for our brokerage and agents," he explained. "The brand is inspired by Berkshire Hathaway Inc., one of the world's most trusted and respected corporations, and it's built on a strong financial foundation. I believe top agents appreciate the value and potential of our brand and will want to represent it."
With the transition, Utah Properties agents gain access to Berkshire Hathaway HomeServices' Global Network Platform plus professional education, business consultation, marketing support and the exclusive Luxury Collection program for high-end listings. "With help from new and effective technology we will strengthen our No. 1 position in the marketplace," said Tom Roney, brokerage senior vice president. "Our talented agents have everything it takes to ensure their clients' premium service experience."
"We are proud to welcome Steve and his terrific Utah Properties team to Berkshire Hathaway HomeServices," said Earl Lee, CEO of HSF Affiliates. "The brokerage is a perennial market leader and fine corporate citizen. It will represent our brand well in the Beehive State."
(c) 2014 Enterprise Business Newspaper Inc.
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