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BT Sport opens 'Fan Creche' viewing area opening channels to all; Opens this week in Westfield Stratford City, East London(M2 PressWIRE Via Acquire Media NewsEdge) BT Sport, free for a second season for BT Broadband customers, is making itself available to all by opening an innovative viewing area in Stratford City, London. The BT Sport Fan Crche will be open seven days a week, between 2pm and 10pm Monday to Friday and from 10am at weekends, allowing around 100 people at a time to sample - for free - the BT Sport line-up - BT Sport 1, BT Sport 2 and ESPN - in a specially-created, interactive, luxury environment. Entry will be on a first come first served basis, with free refreshments available at selected times. The area will appeal to sports fans as well as shoppers wanting a rest or a distraction from retail therapy at Westfield Stratford City. Those lucky enough to gain entry to the area will be able to sample other BT products including superfast BT Infinity broadband, , BT TV and make free calls. They will also be in with a chance of winning prizes including tickets to a special VIP screening event at the Fan Crche in the coming weeks. The area, next to the Holiday Inn and opposite Hugo Boss at Westfield Stratford City, opens at 2pm on Friday August 15 and is open until the end of September. It will give people the opportunity to sample BT Sports rich line-up of top-tier sports programming. This will include exclusively live Barclays Premier League clashes every Saturday, such as Manchester United v Swansea (August 16 from noon, BT Sport 1) and Liverpool v Everton (September 27, BT Sport from noon), the 2014 British Grand Prix (Moto GP) on August 30 and the start of the Aviva Premiership Rugby in September. In addition, there will be live football from Germanys Bundesliga, Italys Serie A, Frances Ligue 1, UFC, live womens tennis and BT Sports line-up of studio-based support programming. David James, marketing director, BT Consumer, said: Were inviting sports fans and shoppers to come and join us in our new public area at Westfield Stratford City. Its the perfect way to mark the start of the new football season on BT Sport. Were delighted to be able welcome fans to join us to celebrate the new season and watch some live sport. Myf Ryan, Westfields Director of Marketing, UK & Europe said: We are delighted to welcome The BT Sport Fan Crche to Westfield Stratford City, one of Londons key leisure and entertainment destinations and Gateway to the Queen Elizabeth Park. This will run during our current We Are LDN Summer campaign, which has already seen thousands of shoppers get involved in engaging experiential activity. We have no doubt this will be a huge success. Enquiries about this news release should be made to the BT Group Newsroom on its 24-hour number: 020 7356 5369. From outside the UK dial + 44 20 7356 5369. E-mail: [email protected] All news releases can be accessed at our web site: http://www.bt.com/newscentre About BT BT is one of the worlds leading providers of communications services and solutions, serving customers in more than 170 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to its customers for use at home, at work and on the move; broadband, TV and internet products and services; and converged fixed/mobile products and services. BT consists principally of five lines of business: BT Global Services, BT Business, BT Consumer, BT Wholesale and Openreach. For the year ended 31 March 2014, BT Groups reported revenue was 18,287m with reported profit before taxation of 2,312m. British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York. For more information, visit www.btplc.com. Yusuf King BT Press Office Tel: +44 (0)20 7356 5383 Mob: +44 (0)7801 321133 E-mail: [email protected] Web: www.bt.com . (c) 2014 M2 COMMUNICATIONS |