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DEWA extends 24C campaign to commercial sector [Construction Week (United Arab Emirates)]
[August 14, 2014]

DEWA extends 24C campaign to commercial sector [Construction Week (United Arab Emirates)]

(Construction Week (United Arab Emirates) Via Acquire Media NewsEdge) RELATED ARTICLES: DEWA launches SCADA centre for water transmission | DEWA reveals $15bn five-year investment plans | Air Movement: Winds of Change Dubai Electricity and Water Authority (DEWA) has extended its annual "Set your AC to 24°C" campaign to raise awareness among commercial consumers about the importance of rationalising consumption to preserve natural resources.

The campaign encourages consumers to adopt environmentally-friendly lifestyles at their homes and workplaces by setting their air conditioning to 24°C, which is the optimal temperature for the human body.

While such a move would help safeguard the environment by reducing power consumption and also carbon dioxide emissions, it would also enable commercial consumers to achieve sustainable financial savings, especially as air conditioning consumes a large percentage of energy in commercial properties.

[[banner]] "DEWA consistently organises awareness campaigns and initiatives to promote a culture of conservation and minimise the excessive use of natural resources," said H.E. Saeed Mohammed Al Tayer, MD & CEO of DEWA. "This enables us to sustain our natural resources, for generations to come." "DEWA's awareness campaigns have achieved remarkable results," Al Tayer added. "Between 2009 and 2013, we managed to reduce electricity consumption to about 1,012 GW/h of electricity, and 4.9bn gallons of water, eliminating the release of 466,000 tons of carbon dioxide emissions. This helped save about AED 622mn." Commenting on the significance of such initiatives, Khawla Al Mehairi, VP, marketing & corporate communications at DEWA, said: "These awareness campaigns underpin DEWA's social responsibility and its keenness to promote environmental awareness among all segments of society." "We aim to instil a culture of rational consumption of resources among all members of society and achieve actual savings in consumption rates to support the sustainable development of Dubai," Al Mehairi said. "The Set your AC to 24°C campaign has been extended to the commercial sector after the success of last year's campaign, which was just focused on to the residential sector."   (c) 2014 ITP Business Publishing Ltd. All Rights Reserved. Provided by SyndiGate Media Inc. (

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