|[August 14, 2014]
ideeli Becomes ideel
NEW YORK --(Business Wire)--
ideeli, the online retailer, announced it has officially become ideel.
The brand name and website address have changed, along with all its
branding on and off the website. Since being acquired by Groupon earlier
this year, the website has been expanding its offerings in women's
apparel, shoes, home and men's, while testing the use of "ideel"
branding across the site with "IDEEL OF THE DAY" and "ideelSTYLE." The
mobile site will transition to ideel as well before the end of the year.
"Coco Chanel once said that simplicity is the keynote of all true
elegance," said Lisa Kennedy, president of ideel. "The new look and feel
of 'ideel' helps us get closer to that ideal. This new name and design
fits a fast-growing apparel flash sales site, delivering an amazing
experience for our customers and our partners at some of the world's
ideel's number one priority has always been to create the quintessential
shopping experience for members and ideel is furthering this
commitment by rolling out ideelist, a loyalty program that
increasingly rewards program members through points, perks and dollars
that can be applied to purchases for a discount. Highlights of the
· Customers receive 200 points for enrolling in the ideelist rewards
· Program members then earn 1 point for every $1 spent on qualifying
· Every time an ideelist reward is earned, program members can spend it
on their next purchase
To celebrate the new name and design, ideel has launched a sweepstakes*
for a chance to win a grand prize of $500 in ideel credit. Contestants
will also have a chance to win one of two runners up prizes of $100 in
In addition to the sweepstakes, ideel is featuring a site-wide promotion
to reward customers who make purchases from the website today with 10
percent off their next order.
ideel is also continuing its commitment to making fashion accessible for
all, regardless of size or budget, by revamping its Plus Size category
offerings. Through weekly Plus
Size Pieces shops, branded events and on-trend sales, ideel is
an exceptional option for Plus Size customers.
From trend- and style-focused events to offering some of the biggest
name brands in fashion at an incredible value, ideel brings the runway
to the "real way." Fashion editors and buyers at ideel have mastered the
balance between educating members on the latest trends like pages of a
magazine and making fashion accessible through a seamless, ideel,
ideel offers its members online access to designer brands at up to 70
percent off retail every day. ideel's limited-time sales feature the
most sought-after brands in women's apparel, shoes, beauty and
accessories, plus must-haves for men and home. ideel has brought the
world its inspired take on fashion, style and the best trends since 2006
and officially joined the Groupon family in January 2014. ideel is
headquartered in New York City. For more information visit ideel at www.ideel.com.
To download ideel's mobile apps, visit http://www.ideel.com/mobile
*NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE
YOUR CHANCES OF WINNING. Odds of winning will depend on total number of
entries received. Void where prohibited by law. Sweepstakes only open to
legal residents of the 50 U.S. or D.C., 18+. Entry period ends: 11:59
p.m. EST on 8/17/2014. ARV of prize: $700. Subject to full Official
Rules. Sponsor: ideeli Inc., 620 8th Avenue, 45th Fl, New
York, NY 10018.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140814005507/en/
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