|[August 13, 2014]
C Spire's Customer-Inspired Shared Data Plans Growing in Popularity among Consumers
RIDGELAND, Miss. --(Business Wire)--
C Spire's new customer-inspired shared data plans, which feature
built-in data overage protection, are quickly growing in popularity
among families, friends and small businesses who see the option as a
simple, easy and convenient way to manage and control their spending on
Since introduction of new shared data options earlier this year
featuring four lines with unlimited voice, text and 10GBs of data for
$160 a month, the percentage of customers with a shared data plan has
more than doubled with only 1 percent needing to purchase a top-up pass
for additional data.
"We're giving consumers more of what they want and need and that's good
news for everyone," said Suzy Hays, senior vice president of Consumer
Markets for C Spire. "Giving our customers plans that work for their
lives and their wallets has always been our top priority, which is why
we provided more shared data plan choices."
Hays said only 1 percent of shared data plan users purchase a top-up
pass and nearly 90 percent of those purchase either a 500 MB or 1 GB
top-up pass, proving that the bucket of shared data offered with the
plan is meeting customer data needs and that built-in data overage
protection works for the small percentage of customers who need to use
C Spire's shared data plan options offer unmatched flexibility with
prices starting as low as $20 for 1 GB of data and ranging to $100 for
10 GBs for up to four smartphones, a cost of only $40 a line. Customers
can also take advantage of the company's smartphone payment plans and
its popular PERCS loyalty program for additional discounts, rewards and
"Whether it's a family of four or a small business with specific data
requirements, C Spire has a shared plan that fits their needs," Hays
said. "Our Shared Data plans allow you to use your device exactly how
you want and hen you want. When you combine our advanced 4G LTE (News - Alert)
wireless network, iconic devices and our unique PERCS loyalty rewards, C
Spire clearly comes out on top as the best value in wireless."
Earlier this year, C Spire introduced its $65 Unlimited Everything Plan
that offers unlimited nationwide talk, text, pictures, web, streaming
music and video with no overages or surprise charges. The company also
includes valuable PERCS loyalty discounts and rewards free of charge and
will help pay new customers' Early Termination Fees (ETFs) - up to $200
per line - when they switch to C Spire.
The new plan discounts are applied with a phone purchase on the
smartphone payment plan. Users can experience savings on shared data
plans or the Unlimited Everything Plan with a new phone purchased on the
smartphone payment plan, which offers 24 monthly payments, 0% interest
and $0 down with early upgrades for qualified customers.
"Our line-up of Shared and Unlimited plans coupled with our smartphone
payment plan are perfect for wireless users considering switching
providers, as well as for current C Spire customers," Hays said. "It's
not just about offering the best price in the industry, but more
importantly, it's about giving customers more for their money, including
PERCS loyalty rewards and our best-in-class personal customer service
that you just can't get anywhere else today."
Customers who are not under a contract can get the $65 plan option or
any of the Shared Data plans and either finance a device or buy one
outright at retail price. Those customers currently under a service
contract with a different plan can switch to the new plan if it makes
sense for them.
For more information about C Spire and its shared data plans, go to www.cspire.com/shareddata.
About C Spire
C Spire is a diversified telecommunications and technology services
company that provides world-class, customer-inspired wireless
communications, 1 Gigabit consumer Internet access as well as a full
suite of Internet, wireless and dedicated Internet, data and cloud
services for businesses. This news release and other announcements are
available at www.cspire.com/news.
For more information about C Spire, visit www.cspire.com or
follow us on Facebook (News - Alert) at www.facebook.com/cspire
or on Twitter (News - Alert) at www.twitter.com/cspire.
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