|[August 12, 2014]
ClickBank® Delivers Rapid Growth in Lifestyle Category
NEW YORK --(Business Wire)--
ClickBank®, the world leader in performance marketing of
digital products, today revealed significant revenue growth of 41
percent in the fast-growing lifestyle category from the first half of
2013 to 2014. To support the continued growth, the company expanded its
suite of e-commerce solutions to help entrepreneurs increase revenue.
The lifestyle category includes titles in health and fitness, home and
garden, parenting and families, and also cooking, food and wine. In
particular, health and fitness showed the fastest growth.
"We are seeing a significant increase of both the number of products as
well as sales within the health, exercise, home and family life
products, which aligns with the shift to blogs and digital means for
consumer lifestyle information," said Matt Hulett, CEO of ClickBank. "To
serve this increased and future demand we're expanding how we support
the entrepreneurs who are creating digital products from their expertise
with performance marketing solutions. We're adding to the tools and
helping to provide the platform so that they can deliver a seamless
In response to the rapid growth of its lifestyle categories, ClickBank®
launched an all-in-one performance marketing suite designed to help
entrepreneurs run their entire business on a single platform. The suite
of integrated back-end solutions include:
Quick purchase allows clients to promote back-end offers through a
Mobile-optimized order forms for smartphones and tablets.
Lower processing rates based on sales volume.
Customized order forms allow for layout changes and more control to
add branded images and testimonials.
Improved flexibility for subscription, membership and recurring bill
"I've worked with ClickBank for many years, and I'm ecstatic with the
conversion rates and ongoing engagement from my customers," said Brad
Howard, CEO of VenusFactor.
"ClickBank's client and customer service and full service e-commerce
capabilities are not just handling the lead generation side of my
business, they are streamlining my business and taking the frustration,
hassle and guesswork out of doing business online."
ClickBank is committed to rolling out new advances to help digital
entrepreneurs everywhere succeed, with additional solutions that include:
Flexible refunds allow clients to set their own policy from 0-365 days.
Expanded marketplace of products and offers that include live coaching
events and physical products.
Coupons offer the ability to test and set multiple price points across.
Higher conversions, upsells and revenues through a platform partner
that provides integrated call center support.
ClickBank® is the world leader in performance marketing of
digital products, with six million clients and distribution in 190
countries. Entrepreneurs everywhere use our powerful online and mobile
e-commerce platform to build a vibrant business across popular lifestyle
categories. To learn more, visit http://www.clickbank.com.
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