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Social media help Abha women to market their products [Arab News (Saudi Arabia)]
[August 10, 2014]

Social media help Abha women to market their products [Arab News (Saudi Arabia)]

(Arab News (Saudi Arabia) Via Acquire Media NewsEdge)    •  ABHA: Nadia Al-Fawaz The success Saudi women have achieved in marketing and international businesses was apparent through their participation in the shopping festival in Abha, where they have registered an impressive presence through their capabilities and potential.

Fatima Al-Zamil revealed that she succeeded during the first week of the festival in generating profits that exceeded SR30,000 from the sales of her gold and silver products.

She said she started preparing for the festival three months in advance. She got her designs manufactured in Italian workshops. She said her next step will be to design products for Al-Maizan Company.

Mahawi presented an alternative to keratin oil and other cosmetics. Mahawi started her work three years ago. She said she always liked homemade mixtures. She studied it in many workshops and conducted some research. After testing them on herself and her close friends, she decided to market them.

"My first experiment in producing the natural alternative to the keratin oil was through mixing Indian fragrant oils in certain quantities. This oil makes hair smooth and treats baldness. Later, I moved on to produce other products," she said.

Mahawi has a small store next to her house, with a permit from the Food and Drug Authority certifying that they are free of dangerous chemicals and toxins. She said the prices of her products are reasonable and affordable. They range between SR60 and SR200. Her customers are mainly from the Kingdom and the Gulf, but she has succeeded in shipping some of her products to London. Mahawi markets her products on social media and through her personal website.

There are three locations that house nine producing families who are connected with social security. These families presented Asiri style traditional products as well as artifacts.

(c) 2014 Arab News All rights reserved. Provided by SyndiGate Media Inc. (

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