CANADIAN E-COMMERCE FIRM SHOPIFY BETS ON SMALL ENTERPRISES TO BOOST BUSINESS
(Indian Business Insight Via Acquire Media NewsEdge) Canadian firm Shopify, an e-commerce software firm, has said that there is a huge market for small and medium enterprises (SMEs) to tap consumers by getting onto the online retail platform. Following the recent spate of investments in the e- retail space, the company is seeing several brick and mortar players waiting to enter the e-commerce bandwagon. Shopify expects its subscriber base to grow from over 5,000 now to nearly 10,000. Shopify assists in setting up websites and helps with marketing and search engine optimisation, payment gateways and partnerships with logistics and back-end firms.
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