|[August 07, 2014]
OTT Video Services See Opportunity to Differentiate with 1080p and Ultra HD, According to ABI Research
SCOTTSDALE, Ariz. --(Business Wire)--
4K or Ultra HD is the future, but it's a marathon, not a sprint to
higher resolutions. And while 1080p TV screens are the norm and mobile
screen resolutions continue to climb, plenty of streamed HD content is
still distributed in 720p or lower. Over-the-top (OTT) services such as
Netflix, VUDU, and M-GO, which exclusively distribute content over the
Internet, are more eager to embrace 1080p and Ultra HD for connected CE
devices in order to appear more innovative. Meanwhile, traditional
distributors, with regards to TV Everywhere content, are more likely to
settle for 720p as they consider smartphones and tablets the primary
targets; continuing to leverage existing Pay TV services as their 'main'
distribution channel for TVs - OTT operators likewise favor lower
resolutions for mobile devices.
Senior analyst Michael Inouye commented, "We expect Pay TV operators
will seriously consider 4K movie services over IP connections directly
to smart TVs, bypassing the set-top box. This will allow them to compete
with OTT providers on feature set before rolling out 4K capable set-top
boxes in 2015 to 2017. With the TV Everywhere household user base
expanding rom 4% (worldwide) in 2013 to over 20% by 2019, a number of
consumers will be ready for these services."
Practice director Sam Rosen added, "TV Manufacturers, such as Samsung (News - Alert)
and Sony, are doing everything in their power to seed the market with 4K
content and services in order to convince consumers to purchase higher
priced and higher margin 4K TV sets. Sony, with its motion picture
division, is in a good position and has released a significant amount of
remastered content on a download-based movie player. Meanwhile, Samsung
in a similar fashion offered early adopters a free USB HDD with two
full-length 4K videos and additional 4K clips."
These findings are part of ABI Research's (News - Alert) Mobile,
Multiscreen, and Cloud Video Delivery (https://www.abiresearch.com/market-research/service/cloud-video-and-video-hardware/).
ABI Research provides in-depth analysis and quantitative forecasting of
trends in global connectivity and other emerging technologies. From
offices in North America, Europe and Asia, ABI Research's worldwide team
of experts advises thousands of decision makers through 70+ research and
advisory services. Est. 1990. For more information visit www.abiresearch.com,
or call +1.516.624.2500.
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