|[July 31, 2014]
IMM Breaks the Content Marketing Rut with CESO Expansion
BOULDER, Colo. --(Business Wire)--
IMM, a full-service interactive agency that delivers right ideas and
real results for clients, has expanded its social offering to create
Content: Earned, Shared & Owned (CESO) - a practice area dedicated to
bringing data-driven intelligence and a razor-sharp focus on ROI to
content and social marketing. The expansion showcases IMM's ongoing
evolution and validation of the agency's results-oriented mindset.
Led by Chief Engagement Officer Ian Woods, and Zach Baze, the agency's
SVP of Strategy & Insights, the CESO unit will see a spate of new hires
including content strategists and community managers in the coming
"Over the past 18 months, it became clear that there was an opportunity
to accelerate IMM's ability to deliver authentic and unique content
experiences for our clients and their consumers," Woods said. "As such,
we're ramping up large-scale social and content deliverables."
Content and social marketing have been notoriously difficult for most
agencies to measure in terms of direct impact on sales for brands, but
Baze summed up how the new CESO practice maps to IMM's exiting metrics
and results-focused culture.
"We don't create content for content's sake," Baze said. "We assess our
client's business KPIs first, then evaluate the need to either create
new or repurpose existing content, and then finally test and re-test the
messaging. By measuring everything against the right client KPIs, we
show clients exactly how the strategy delivers real business results."
IMM is an independent full-service digital solutions agency that helps
marketers maximize ROI. IMM's mantra: "Right Ideas. Real Results. All
In" demonstrates the agency's investment in its clients' business,
sharing the risk in order to create tangible results for brands.
At its own expense, IMM purchases media, delivers
creative, technology and provides account management resources. IMM is
compensated through measurable links between the agency's fees and the
client's return on investment. Founded in 2006, the agency is based in
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