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Online Media Diva Selects CAKE Software to Power Multi-Channel Affiliate Marketing Program [Manufacturing Close - Up](Manufacturing Close - Up Via Acquire Media NewsEdge) CAKE announced that Online Media Diva, a digital media network for women, has launched the CAKE enterprise platform to track, optimize and provide strategic insight into the performance of its affiliate channels. According to a release from the Company, Online Media Diva has been a leader in publishing content targeting the female demographic. Leveraging the CAKE marketing intelligence hub for real- time and quantifiable metrics, Online Media Diva will be able to provide advertisers and publishers with quality leads and sales, while maintaining complete control over costs. "Women account for more than 80 percent of all purchasing decisions. CAKE enabled us to instantly enhance the profitability of our network that targets this group, with its easy-to-use, real- time dashboard, insightful analytics and scalable infrastructure to promote our multi-channel growth," said Marne Strickland, CEO of Online Media Diva. "It has also allowed us the ability to better manage our publishers and maintain the quality of traffic that we're known for." CAKE offers a Software-as-a-Service (SaaS) enterprise solution, which has been the industry standard for advertising networks, brands and agencies to measurably improve and optimize digital spend. The company provides organizations with critical marketing intelligence to make informed decisions regarding its digital investments. The CAKE platform supports multiple languages and currencies so online marketers can track the performance of marketing campaigns and better target digital spend on a global scale. "The CAKE enterprise solution allows smart decision making on the part of advertisers and publishers looking to effectively monetize traffic in the ever-evolving affiliate ecosystem," said Jeff McCollum, president of CAKE. "Online Media Diva is leveraging the power of CAKE's enterprise platform to determine the success of its marketing investments, track the lifetime value of customer acquisition and provide a complete view to manage affiliate marketing operations on a single dashboard." CAKE provides a SaaS-based solution for advertisers, publishers and networks to track and manage their digital spend in real-time. More information and complete details: www.getCAKE.com www.accelerizenewmedia.com ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved. |