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Reevoo's Magnify takes ratings and reviews to the next level and adds unprecedented detail
[July 30, 2014]

Reevoo's Magnify takes ratings and reviews to the next level and adds unprecedented detail


(Thomson Reuters ONE Via Acquire Media NewsEdge) Ratings and reviews provider Reevoo has added a whole new dimension to ratings & reviews with the launch of its new feature, Magnify.

As part of its standard Product Reviews, Reevoo will offer its clients the chance to collect and display reviews of a product's individual features.

Whereas previously only the product itself could be reviewed, Magnify now allows upgrades, accessories, add-ons to be reviewed individually.

Reevoo VP of Innovation Edwin Bos expects Magnify to be particularly resonant in the travel industry, where add-ons are key to the purchase journey.

"If one of our travel clients offers the best breakfast in town, it's much more powerful coming from a fellow traveller than a marketing blurb," said Mr Bos.

"We've already had our travel contacts telling us that Magnify could be one of the biggest things to happen to the industry since reviews themselves." It's not just travel operators jumping at the opportunity to implement Magnify.



VP of Product at Reevoo, Deepak Janakiraman is excited about how clients in all industries can use the tool.

"Reviews are essential for consumers, but when you're selling something that's customisable or has a number of add-ons, - for instance, a spoiler or roof racks on a car - you can't always show the full user experience. Now with Magnify brands can use this detail to create huge upsell opportunities." Reevoo has begun collection of Magnify reviews for a number of clients, and expects to be live with its first full implementation within months.


ABOUT REEVOO Reevoo has pioneered a measurably better approach to ratings & reviews based on independent validation. We help our clients harness the Voice of the Customer to inject trust and buyer confidence across the entire, multichannel purchase journey. Our Amplify(TM) methodology sets us apart, providing more, richer and better-structured content to drive increased revenue and customer-driven insight.

--Ends-- For more information please contact: Matthew Boulding Marketing Manager, Reevoo [email protected] This announcement is distributed by GlobeNewswire on behalf of GlobeNewswire clients. The owner of this announcement warrants that: (i) the releases contained herein are protected by copyright and other applicable laws; and (ii) they are solely responsible for the content, accuracy and originality of the information contained therein.

Source: Reevoo Ltd. via GlobeNewswire [HUG#1843633]

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