Digital Marketing Solutions Leader Search Optics® Becomes First Certified Partner in the Auto AudienceTM Network
(PR Web Via Acquire Media NewsEdge) Detroit, MI (PRWEB) July 30, 2014
Speed Shift Media today announced that Search Optics®, one of the nation's leading digital marketing solutions providers with a specialty in automotive, has become the first certified partner for the Auto AudienceTM Network (AAN), powered by Speed Shift Media. In early use of the network, Search Optics has realized 2% click through rates and 20% ad engagement rates to deliver high value and a high rate of return to its clients.
As the first in-image automotive ad network, AAN is highly effective and developed with the tier three auto dealer in mind. At its core is Speed Shift Media's dynamic ad serving capability, which allows live inventory data to be delivered in an in-image ad unit native to each publisher in the AAN. Speed Shift Media is uniquely able to serve ad units matching the make, model, trim and year of the vehicle being reviewed by the publisher.
"AAN represents a transformational shift in automotive marketing – one that gives the dealer new exposure in the automotive path to purchase," said Steve Kump, President and CTO, Speed Shift Media. "While traditionally the review environment has been the domain of the large brand agencies' media buys, the tier three auto dealer has never been able to consistently garner the attention of an auto intender at the crucial point of vehicle review and comparison – until the arrival of AAN."
Search Optics offers custom websites along with an integrated digital marketing platform that supports more than 1,000 automotive dealers with results-driven solutions. The company takes pride in providing proven, effective solutions and services to its customers, and is staffed by a team of creative digital marketing experts across offices in San Diego, Detroit and Toronto.
According to Christian Fuller, Chief Relationship Officer, Search Optics, adding the Auto Audience Network to the company's product mix was clearly the right decision. "Search Optics is very excited with the initial results we've been able to achieve for our customers as a certified partner in Speed Shift Media's Auto Audience Network. The network provides an excellent opportunity to showcase dealer inventory in the most contextually-relevant places without interrupting the user experience. It truly is a win for all parties involved," said Fuller.
With more than a decade in data-driven display advertising solutions, Speed Shift Media's significant knowledge of the path to purchase and understanding of auto dealers' needs has enabled it to create the unique AAN. "We have been extremely pleased by the results and, more than that, we are excited about the positive response from our customers and partners, such as Search Optics," said Kump.
About Search Optics
Search Optics is a digital marketing company that specializes in custom, integrated solutions with an emphasis on ROI-based solutions. The company uses an uncommon blend of leading edge technology and human interaction to turn virtual traffic into measurable results. Search Optics, which was founded in 1998, has corporate offices in San Diego, Detroit and Toronto, and field locations in major markets throughout the U.S. and Canada. For more information, please visit http://www.searchoptics.com. You can follow Search Optics on Twitter, and LinkedIn.
About Speed Shift Media
Speed Shift Media provides dynamic inventory display advertising solutions to auto dealers, digital publishers, and agencies. Our platform combines advertiser data in real time with inventory, promotions, and messaging, using sophisticated targeting, retargeting, and self-optimization technologies. We also operate an innovative, premium automotive display advertising network called the Auto AudienceTM Network that delivers unparalleled relevance and engagement. In short, we make sure the right message always reaches the right user, for exceptional results. For more information, please visit http://www.speedshiftmedia.com.
Read the full story at http://www.prweb.com/releases/2014/07/prweb12054054.htm
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