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Firms urged to enter Welsh marketing awards [Daily Post (Liverpool, England)](Daily Post (Liverpool, England) Via Acquire Media NewsEdge) FROM family businesses turned Wales-wide brands, like Cadwaladers and Halen Mon, to exciting new ventures, like Bounce Below, North Wales certainly has a wealth of marketing talent. So why hasn't there been a North Wales based Canmol: Wales Marketing Awards winner since 2009? Carl Mather, Director of Marketing at Grwp Llandrillo Menai, urges North Wales marketers to enter this year's Canmol Awards and to fly the flag for the region. "As North Wales Branch Chair of The Chartered Institute of Marketing (CIM), I have just picked up an interim report on the entries for Canmol, Wales' very own Marketing Awards, launched in 2008. There is a good mix of big blockbuster brands and nimble, challenger brands, along with a spread of business sectors from fine foods to finance to specialist engineering. What's missing then? Well, there's a big gap in the north. Our region is grossly underrepresented. "Certainly there's no lack of talent, creativity or investment in areas like product innovation, branding or promotion. Is it a belief that Canmol's just for the big players in Cardiff? Certainly, there's no need to be - rural Wales is well represented, especially in the west. "Is it confidence? I can't believe this is justified when I see the excellent work showcased in the Daily Post business pages. As a Welsh speaker, I did just wonder if some companies feel that this is an essentially Englishmedium campaign. I can definitely confirm that entries in Welsh are very welcome - indeed they are encouraged. "So seize the opportunity to showcase your talents and achievements - put submitting an entry for Canmol 2014 on top of your "to do" list today." To enter Canmol visit www.canmol.com and complete the application form by Thursday, July 31, 2014. (c) 2014 ProQuest Information and Learning Company; All Rights Reserved. |