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ALPFA Bolsters Senior Managemet Team [Manufacturing Close - Up](Manufacturing Close - Up Via Acquire Media NewsEdge) ALPFA has named Newlink America as marketing consulting agency and named its managing partner Jorge Ortega as the interim ALPFA chief marketing officer. According to a release from the company, ALPFA also named Leni Delgado as Chief of Staff / Deputy General Counsel (COS / DGC). The two appointments follow ALPFA's appointment earlier this month of Charles P. Garcia as its new Chief Executive Officer, as well as Julio Carbonell as Chief Information Officer and Lori Ruff as Chief Branding Officer. "We are committed to serving our corporate partners and members by enhancing our leadership team with experienced Latino professionals whose insights, skills and contacts will help advance the mission of our organization," said Yvonne Garcia, chairwoman of the board of ALPFA. Ortega is the managing partner of Newlink America, a cross cultural marketing consulting firm which provides clients strategic counsel and communications management. His firm today represents The Coca-Cola Company, ESPN and Diageo, among other clients. He brings more than 25 years of experience, having worked 19 years with global public relations/ public affairs firm Burson-Marsteller in New York, Chicago, Mexico City and Miami. "I have known and worked with Jorge for more than 10 years and I am confident that his strategic thinking, creative mind and extensive experience will add value to all our constituents," said Charlie Garcia. ALPFA is a Latino professional organization of finance and accounting professionals. More Information: www.alpfa.org ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved. |