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Vidyard Integrates Salesforce Pardot Support to Video Marketing Platform [Professional Services Close - Up](Professional Services Close - Up Via Acquire Media NewsEdge) Vidyard reported a new integration that enables Salesforce Pardot customers to identify online video viewers and track their viewing histories as part of lead scoring, qualification and automated nurture programs. According to a release from the company, Vidyard now offers native integrations across Salesforce, enabling brands to leverage online video as a strategic component of marketing and sales activities. "Vidyard is now providing the industry's first comprehensive video solution for Salesforce Pardot customers, enabling video as a strategic driver for marketing automation, sales enablement, and enterprise collaboration," said Michael Litt, CEO and co-founder of Vidyard. "Video is increasingly being recognized as a critical sales and marketing tool, and this integration enables customers to see just how valuable their video assets are to closing deals." Vidyard is a video marketing platform. ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved. |