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Haier innovation to take centre stage at IFA 2014; IFA 2014, 5-10 September, Berlin; White Goods Hall 3.1 - Stand 103
[July 29, 2014]

Haier innovation to take centre stage at IFA 2014; IFA 2014, 5-10 September, Berlin; White Goods Hall 3.1 - Stand 103

(M2 PressWIRE Via Acquire Media NewsEdge) Haier, the world's number one Major Appliances Brand*, will introduce its new range of brown and white goods at IFA 2014. The latest technologies and innovations will be on display, designed to meet customers' needs and improve their daily lives! A new generation of White and Brown goods White goods: Cooling: extra-wide premium refrigerators Laundry: a full, high-quality range of washing machines An exclusive first look at the latest innovations from our design teams Brown goods: Televisions: concept Smart TVs and a collection of curved OLED TVs Mobile devices: a year after Haier tablets and smartphones were first introduced to Europe, meet the latest models: lighter, slimmer and with higher performance levels than ever before Haier's best innovations are customer-inspired Customer satisfaction is one of the Haier Group's fundamental objectives and is central to its development strategy. Haier proactively gathers information relating to the needs and expectations of customers in their daily lives. Our R&D teams use this data throughout the conception and design processes to create the most innovative products possible, from home appliances to air conditioners, televisions, tablets and smartphones.

Haier aims to make customers' lives easier by providing them with intelligent products that respond to their everyday needs. This philosophy has helped Haier grow from a small local company to the world's number one Major Appliances Brand*.

*source: Euromonitor International Limited; based on 2013 data For interview requests or further information, please contact our PR agency Open2Europe, who will be on-site at IFA 2014 in Berlin: Joseph Chance + 33 (0)1 55 02 15 17 Orlaith Finnegan + 33 (0)1 55 02 27 97 About Haier: The Haier Group is the world's No. 1 Major Appliances brand with a 9.7% retail volume share in 2013 (Source: Euromonitor International Limited; retail volume sales in units based on 2013 data). With its commitment to quality and innovation, Haier brings the inspired living experience to consumers in over 100 countries worldwide. With global headquarters based in the Chinese city of Qingdao and regional headquarters in both Paris and New York to serve its clients in Europe and America, Haier has 66 trading companies, 143,330 sales outlets and 24 industrial parks with 70,000 employees worldwide. Haier both pursues excellence in innovation through its five R&D centres and ensures its products are adapted to the tastes and needs of its consumers in its various local markets. Haier specialises in technology-driven research, manufacturing and trading a large range of durable products. In Europe, these include: televisions, refrigerators, dishwashers, washing machines, consumer electronics and energy saving home solutions. Haier's global revenue in 2013 was US$29.5 billion and profit of US$1.76 billion in 2013. Haier Electronics Group Co., Ltd. (HKG: 1169), a subsidiary of the Haier Group, is listed on the Main Board of the Stock Exchange of Hong Kong. Qingdao Haier Co. (SHA: 600690), also a Haier subsidiary, is listed on the Shanghai Stock Exchange. For more information: .


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