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Online social ad platform announces $7m investment [Western Morning News (England)]
[July 25, 2014]

Online social ad platform announces $7m investment [Western Morning News (England)]


(Western Morning News (England) Via Acquire Media NewsEdge) A social ad platform used by the largest mobile advertisers in the world, has announced that it has raised $7million in funding to boost its international growth.

Now operating across three continents, Glow is a Facebook strategic preferred marketing developer. The tech company has recently been announced as one of four new Twitter marketing platform partners and works with companies including King, US Bank and Spotify to help them achieve social advertising at scale.



Glow has now secured the $7m Series A funding from Notion Capital and White Star Capital, two of Europe's leading venture capital firms. The new funding will be used for further international ex- pansion and continued product development of the Glow Platform.

The Glow Platform uses both proprietary and social data to help brands find, engage and transact with their most relevant and profitable customers on Facebook and Twitter.


Damian Routley, co-founder and CEO of Glow, said: "The last 12 months have been an amazing journey for us, we helped customers integrate deeply with the Glow Platform, expanded across the globe, adding operations in New York and Singapore, and built a team of experts that helped drive year on year sales growth of 500%.

"We are thrilled to have the combination of Notion and White Star joining us, they bring a depth of knowledge and real life experience that is second to none.

"The team at Notion founded and scaled MessageLabs and exited for 700m, and Christian Hernandez at White Star, helped incubate Google's international mobile efforts and scaled out Facebook's business. "I couldn't think of two better placed partners to have round the table.

Glow opened their regional hub for APAC in Singapore, hiring Facebook's APAC head of gaming in June 2014, and, earlier this month, Glow was named as one of four new marketing platform partners to help Twitter roll out their new mobile app promotion ad format.

This round brings total financing to $8m to date.

Ian Milbourn, a partner at Notion Capital, said: "Glow is already achieving measurable return on investment for an impressive list of global advertisers. Generating results across Twitter and Facebook in an integrated, customisable and efficient way is a marketer's dream and exactly what Glow delivers." Christian Hernandez, managing partner at White Star Capital, added: "We believe that Glow's ambition and vision, combined with their product and commercial strategy and the advice from the investors around the table, will send a very strong signal to the market that they are the team to back." Florian Heinemann, early investor and managing partner at Project A agreed saying: "Given the strong performance of the team during the last two years that we have been involved, we are more than happy to continue our support for Glow in this round." (c) 2014 ProQuest Information and Learning Company; All Rights Reserved.

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