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TreeHouse Interactive Introduces New Content Marketing Webinar Series Featuring Industry Experts from Content Marketing Institute, SiriusDecisions, and Raab AssociatesSALT LAKE CITY --(Business Wire)-- TreeHouse Interactive (News - Alert) (www.treehousei.com), the technology leader in SaaS (News - Alert)-based partner relationship management (PRM) and marketing automation platform (MAP) solutions, today introduced a new webinar series, Content Marketing Mechanics. The series features leading analysts and experts in the content marketing field who will discuss best practices for building content marketing campaigns that yield maximum results. Today's marketers are increasingly recognizing the importance of content marketing, and the vast majority - 93 percent - of companies do some form of content marketing. But only 44 percent of those actually have a documented content marketing strategy in place. TreeHouse's free webinar series will examine the mechanics of:
The Content Marketing Mechanics series begins on July 31 with Operationalize Your Content Marketing Strategy with the Right Tools, featuring Robert Rose, Chief Strategist for the Content Marketing Institute. Rose will reveal the tools and processes that help effectively implement and deliver a successful content marketing measurement program. "Content marketing represents a new frontier in marketing automation, and yet many marketers are still grappling with how to operationalize it in a way that delivers the best results," said Erich Flynn, CEO, TreeHouse Interactive. "Interaction with prospective buyers through the delivery of meaningful content, at the right time in the buying cycle, is key to nurturing and ultimately converting prospects into sales. Our Content Marketing Mechanics webinar series will offer marketers tools and actionable advice they can immediately implement to start reaping the rewards of content marketing, through proper planning, execution and measurement." Webinar Schedule
Webinar Descriptions July 31: Operationalize Your Content Marketing Strategy with the Right Tols Are you one of the 44 percent of marketers today who have a content marketing strategy in place? Fantastic. Now what? How do you operationalize your content marketing strategy to effectively build it out and execute on it? What kind of measurement and goal setting do you employ to help you show results? Robert Rose, Chief Strategist at the Content Marketing Institute, will reveal the tools and processes that help effectively implement and deliver a successful content marketing measurement program. Learn why identifying core goals, and mapping your story correctly, is essential for maximizing the results of any content marketing program. The webinar will also demonstrate how employing a marketing automation solution with an integrated content marketing manager provides the ability to nurture leads based on content downloads, enabling marketers to take their content marketing results to new heights.
About Robert
Rose, Content Marketing Institute August 7: The Partner Experience - Creating the Right Content and Adopting the Right Technology to Deliver It Partner portal content is a critical business asset worthy of organizational focus and investment. When channel organizations are in the process of creating a new partner portal or improving an existing one, the majority focus on the design and functionality of the site. While these elements are important, information and tools (the content) are what enhance partner portal engagement. This webinar, featuring Stephanie Sissler, research director for SiriusDecisions, will present key insights and proven approaches used by leading organizations to drive business results by providing partner portal content, and the technology to deliver it, that is relevant, engaging, and easily found by the user.
About Stephanie
Sissler, SiriusDecisions August 14: Content Marketing & Marketing Automation - Getting the Most Value from Your B2B Content Marketing Program Many marketers are realizing significant results when effectively delivering content to prospects during the early stages of the purchase process. But, where do you start? What options are available? What features should you look for? These are all questions that will be answered by Marketing Automation Platform (MAP) expert and industry analyst, David Raab. Raab will outline key content marketing program requirements and highlight what to look for in content marketing solution offerings, as well as discuss different approaches to consider when automating a content marketing program.
About David
Raab, Raab Associates Webinar registration: http://www.treehousei.com/register/ Tweet This: @treehousei Introduces New #ContentMarketing Webinar Series Featuring Industry Experts from @siriusdecisions, @cmicontent and @draab Follow TreeHouse Interactive on Twitter at: http://twitter.com/#!/treehousei About TreeHouse Interactive TreeHouse Interactive delivers leading SaaS-based partner relationship management (PRM) and marketing automation platform (MAP) solutions to companies that want to get better return on investment from their partner networks and marketing efforts. Reseller View is the most complete PRM in the industry while Marketing View has been innovating marketing automation since 1998. For more information, visit www.treehousei.com or call 801.576.8428. Key words: content marketing, partner marketing enablement, marketing automation, marketing automation platform, MAP TreeHouse Interactive, Marketing View, Reseller View and the TreeHouse Interactive logo are trademarks of TreeHouse Interactive. All other brands, products, or service names are or may be trademarks or service marks of their respective owners.
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