[July 24, 2014]

Infusion Appoints Alexander Liss as Director of Analytics and Insights

Global innovator and technology solutions leader Infusion has today announced the appointment of Alexander Liss as director of analytics and insights. In his new role, Liss will work with Infusion's technical, creative, and business development teams to define and drive analytics strategies and optimization programs across a wide variety of interactive digital experiences and platforms including enterprise, mobile, web, and next generation retail installations.

Liss brings more than 10 years of experience in consumer insights, brand strategy, and social and digital analytics at leading global agencies including GfK, Brand Union, and Droga5. Liss led and implemented social and digital analytics campaigs for brands as diverse as belVita, Honey Maid, Prudential, Shazam, Time Warner (News - Alert) Cable, Bank of America, and Motorola.

"Alexander has a proven track record of success with leading advanced analytics teams for high-profile global brands, and we feel that he is uniquely suited to help us continue to improve the value we bring to our clients," said Peter Rivera, Infusion's executive creative director. "Infusion is committed to using objective data and insight to power our platforms and user experiences for brands. We pride ourselves on offering our clients the very best in design, software engineering, and consulting, including brand experiences across multiple digital touch points. Alex will be a key part of making that blend successful."

Liss graduated from George Washington University with a BA in Japanese Language and Literature and earned an MBA in Business Analytics, Marketing, and Technology Management from the Stern School of Business at New York University.

About Infusion

Infusion creates digital experiences and advanced technology solutions that bring our clients' businesses to new levels. From high performance trading systems to next-generation retail environments and beyond, Infusion unites insight, creativity, and technology to accelerate and transform business for leading companies around the world. Infusion's global team is fueled by our unique customer-centric culture and the passion to push the boundaries of what's possible with the brightest minds in software engineering, design and consulting. Please visit www.Infusion.com for more.

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