TMCnet News

Allot MobileTrends Report Looks at Trends Among Global Mobile Operators [Professional Services Close - Up]
[July 24, 2014]

Allot MobileTrends Report Looks at Trends Among Global Mobile Operators [Professional Services Close - Up]


(Professional Services Close - Up Via Acquire Media NewsEdge) Allot Communications released the Allot MobileTrends Charging Report H1 2014, which surveyed the data plans and charging trends of 175 mobile operators worldwide, covering more than 2.4 billion mobile subscribers globally.



In its release, the company noted that highlights from the global study include the following findings: -85 percent of operators are leveraging apps to attract customers and increase ARPU Operators who offer application-centric plans show higher ARPU and lower churn. This trend is even more prevalent in developing countries.

-More mobile operators are choosing to collaborate with OTT app and content providers 37 percent of operators had at least one OTT partnership; up from 26 percent in 2012 -Facebook is mobile operators' top choice for zero-rated apps 45 percent of operators offer at least one zero-rated app and 65 percent of those zero-rate Facebook -Unlimited data plans are in decline. Shared data plans are on the rise From 2012 to 2014, operators offering unlimited data plans have diminished from 35 percent to 15 percent while operators offering shared data plans with shared data caps increased from 29 percent to 42 percent "The findings of the latest Allot MobileTrends Charging Report show that operators are connecting more and more to the digital lifestyle of their customers as they move from selling gigabytes to selling services and applications-centric benefits," said Allot Communications AVP Marketing, Yaniv Sulkes. "As more mobile operators become application-centric, it is a win for all: operators are attracting consumers, content providers benefit from higher traffic and consumers enjoy better quality of experience." Application-centric data plans become global standard offering Driven by the evolving mobile ecosystem, the majority of operators globally are transforming into digital lifestyle providers by offering value-based data plans that expand options beyond standard calling and data packages with premium opt-in offerings. Sponsored and toll-free data, zero-rated apps, media streaming services and cloud storage services are just a few examples of areas where operators and content providers are coming together to create value- based offerings that increase the value of the service and generate incremental revenue.


More collaborative partnerships between mobile operators and OTTs Mobile operators and content providers have seen the value in collaborating to monetize network traffic. These partnerships are benefitting operators by attracting subscribers, OTT providers by gaining loyal mobile users and subscribers through better QoE.

Facebook is the top zero-rated OTT social media app offered globally Zero-rating, or offering free social media access, has positive benefits on the ability of operators to attract more subscribers, keep them engaged and reduce churn.

Unlimited Data Plans To Become Extinct Operators are replacing unlimited data plans with shared data plans for multi-devices, especially those operators with LTE networks. As the mobile ecosystem continues to evolve, and subscribers use more than one mobile device, options for joint monthly data allowances and sharing data among family members have an increased appeal for subscribers. Charges for tethered traffic have steadied at 29 percent since 2012, and have simply been aggregated with the subscriber's total volume usage.

Allot Communications is a provider of intelligent broadband solutions.

More information: www.allot.com ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved.

[ Back To TMCnet.com's Homepage ]