Water agencies begin Inland Empire-wide water conservation campaign [San Bernardino County Sun, Calif. :: ]
(San Bernardino County Sun (CA) Via Acquire Media NewsEdge) July 23--SAN BERNARDINO -- Darth Waster and H2O2 will be bringing the water conservation message to theaters.
There are billboards on the 215 and 10 freeways that say "Your Future is More Important Than Your Lawn."
In print, broadcast and Internet media outlets, 17 water agencies have banded together for a $324,000 campaign to send out a clear message of water conservation.
Earlier this week, water management officials said that the water-rich San Bernardino Basin's watertable is down 550,000 acre-feet below the levels considered full.
Add to that last week's action by the state water board approving emergency regulation to potentially fine wasteful water users as much as $500.
"Maybe we needed a good crisis," said Douglas Headrick, general manager of the San Bernardino Valley Municipal Water District.
The agency that imports water from Northern California and the Colorado River is funding about half of this "first ever" cooperative marketing agreement, Headrick said Tuesday at a Water Roundtable luncheon at the district office of Assemblywoman Cheryl R. Brown, D-San Bernardino.
The official launch of the conservation program was Tuesday night at the Inland Empire 66ers game at San Manuel Stadium.
Teams from the various participating cites passed out free collapsable water bottles, and raffles were held for drought-tolerant plants and other items.
Headrich said that short commercials with Darth Waster and H2O2 will carry the iEfficient.com message to a few area movie theaters.
Several fans at Tuesday nights game said they were paying no attention to the iEfficient.com message.
"I just came here to watch a game," one fan said.
But others were more enthusiastic about what was happening in addition to the game.
"If we don't start talking about things now, then nothing will change," said Eric Logewski, 37, of Redlands.
The biggest water-savings can be achieved outside the house, those backing the iEfficient.com campaign said.
Among their tips:
--Replace grass with drought-tolerant landscaping.
--Use a broom instead of hose to clean driveways.
--Water only in the late evening or early morning to minimize evaporation.
(c)2014 the San Bernardino County Sun (San Bernardino, Calif.)
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