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Panasonic Co-Create with YouTube Video Creators to Promote Its VIERA 4K TVOSAKA, Japan --(Business Wire)-- Panasonic (News - Alert) Corporation is promoting its VIERA 4K TV, an ultra-high definition set with a massive 65-inch screen, as the perfect screen to enjoy watching online videos such as YouTube (News - Alert) videos. To appeal to those who watch, the company decided to engage with creative people who produce such YouTube videos at the first place. A shot of 1st winner, "Dance FX" from creator "Niwina", France (Photo: Business Wire) Through crowdsourcing platform eYeka, Panasonic connected with creative people from all over the world and invited them to create amazing, surprising videos showing how a story or creative moment would be transformed now that they have a bigger and more beautiful canvas for their creativity. The competition had worldwide appeal with 34 videos received in the space of 5 weeks, from 13 countries as diverse as France, Japan, the USA, Russia, India, China and the UK. Some of the Japanese participants were students from the Nihonkogakuin College in Tokyo. The 3 winning videos, selected by WIRED magazine and Panasonic are: 1. "Dance FX" by niwina (France)
https://www.youtube.com/watch?v=6Nw07HEXSi0 2. "Tiger in the living room" by JulianCa (Colombia)
https://www.youtube.com/watch?v=z3r6OSn9zi8 3. "BMX" by aceblvd (France)
https://www.youtube.com/watch?v=qy126-BRAB4
- VIERA creative video competition result: http://panasonic.jp/viera/competition/ About Panasonic Panasonic Corporation is a worldwide leader in the development and engineering of electronic technologies and solutions for customers in residential, non-residential, mobility and personal applications. Since its founding in 1918, the company has expanded globally and now operates over 500 consolidated companies worldwide, recording consolidated net sales of 7.74 trillion yen for the year ended March 31, 2014. Committed to pursuing new value through innovation across divisional lines, the company strives to create a better life and a better world for its customers. For more information about Panasonic, please visit the company's website at http://www.panasonic.com/ About eYeka Welcome to the World's biggest creative playground! eYeka is an online community of over 280,000 very creative individuals active in over 150 countries. We connect with brands and their agencies to increase the ROI of their marketing activities by delivering relevant innovation ideas and social content that attract, engage and sell. We offer end-to-end solutions from ideation, curation, validation to amplification. And we guarantee our results! Leading brands such as Unilever, P&G, Mondelez, Coca-Cola, Nestle, Danone, Panasonic, Hyundai and Toyota are already in eYeka's playground. Discover how we boost their marketing ROI on www.eyeka.net
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140723005548/en/ |