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Alibaba to ease logistics for Brazil's e-commerce [GCTL Insights Magazine (China)](GCTL Insights Magazine (China) Via Acquire Media NewsEdge) HONG KONG, Jul 23 (GCTL) - China's e-commerce conglomerate Alibaba Group boosted its presence in Brazil by signing a memorandum of understanding with the country's official postal service, Correios, on Thursday, aiming to facilitate cross-border e-commerce between the two BRICS countries. The memorandum aims to help Brazilian companies, particularly micro, small and medium businesses, access China's market through Alibaba's platforms by improving logistics procedures. Alibaba.com, the business-to-business site of Alibaba Group, has refocused its efforts in Brazil by launching a marketing campaign to raise brand awareness. "We have been making efforts since 2010 to respond to the needs of Brazil's small businesses. As a result we had more than 2 million registered users in the country at the end of last year," said Michael Lee, director of International Business Development and Marketing for Alibaba.com, China Daily reported. Lee said the site, which helps match buyers with wholesale suppliers, has achieved this growth without much promotion. "The country's small business community is vibrant, innovative and open to cross-border trade within the region and overseas. As e-commerce continues to grow, Alibaba.com's business-to-business e-commerce platform is in a great position to help local small and medium-sized enterprises in their quest to source new products for their business ideas," Lee said. Despite Brazil's economic outlook - Standard (c) 2014 FocusAsia Media Ltd. All Rights Reserved. Provided by SyndiGate Media Inc. (Syndigate.info). |