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Phoenix New Media Appoints Chief Marketing Officer and CTO [Health & Beauty Close - Up](Health & Beauty Close - Up Via Acquire Media NewsEdge) Phoenix New Media Limited reported that Ling Jin has been promoted to Chief Marketing Officer (CMO) of the Company, effective immediately. According to a Phoenix New Media release, the Company also announced the recruitment of Jiarui Richard Tong as Chief Technology Officer (CTO) of the Company, effective July 21. Phoenix New Media said prior to Jin's promotion, she served as the Company's Executive Vice President since September 2013 and, as vice president of advertising sales from February 2010 to August 2013. In her new role as CMO, Jin will be responsible for the Company's consolidated efforts for advertisement sales, brand building and marketing activities. "We're pleased to recognize Ling's proven expertise and leadership in advertisement sales at ifeng through this significant promotion," said Shuang Liu, Chief Executive Officer of ifeng and Chief Operating Officer of Phoenix Satellite TV. "Over the years, Ling has been instrumental to the development of the Company's highly sophisticated advertisement sales capabilities, especially our recent initiatives to consolidate and streamline our sales and marketing efforts, such as integration of our PC and mobile advertising sales teams. As ifeng strives to provide our clients integrated multi-screen advertising solutions and services, we must focus on better channeling our existing resources. Our consolidation of marketing and sales resources and promotion of Ling characterizes this strategy, and we are highly confident in Ling's ability to drive this effort to further expand ifeng's marketing and sales prowess." In his role as the Company's CTO, Tong will lead ifeng's technology departments and provide technical direction and strategy to drive innovation across the Company's many business segments. Prior to joining Phoenix New Media, Tong served in a series of senior and executive technology positions in media companies including Amplify Education, the education division of News Corp., PR Newswire, Beijing Hengzhun Technology, Beijing United ITV and Wolters Kluwer. Phoenix New Media Limited is a new media company providing content on an integrated platform across Internet, mobile and TV channels in China. ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved. |