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BT fixed-line phones to 'go on the road' [Western Daily Press (UK)](Western Daily Press (UK) Via Acquire Media NewsEdge) Telecoms giant BT has taken its first big step back into the mobile phone market since selling off BT Cellnet in 2001 by launching a new business service that aims to deliver fixed-line and mobile calls to the same handset. It currently has just 1 per cent of the corporate mobile market but said it now plans to grow "aggressively". The BT One Phone service is designed to ensure that businesses never miss a call. BT said research showed 60 per cent of calls to company mobiles were answered in the office, but figures showed 90 per cent of users were unhappy with the call quality of mobile phones. It plans to address this by installing private mobile phone networks at business sites to provide fixed-line quality coverage for a handset that will be able to be taken out and away from the building by employees. Outside the office these will connect to a mobile network, through a deal BT signed with operator EE earlier this year. The service is currently being offered with a national roll-out over the next six months. This is seen as the first step in BT's re- entry in the mobile phone market following the demerger of its BT Cellnet business in 2001 which was later bought by Telefonica to become O2. BT now plans to launch a mobile phone business for the wider public by the end of the current financial year. The company said that the new business service would be designed to work with a full range of mobile phones by inserting a One Phone Sim. Combined with 4G and unlimited access to millions of BT Wi-Fi hotspots, the new phones would enable employees to "be as productive outside the office as they are at their desk". BT Business chief executive Graham Sutherland said: "With an increasingly mobile and demanding workforce, businesses need communications technology that is as flexible as they are. "Missed calls mean missed business. "Today's announcement, combined with the upcoming launch of our 4G services, demonstrates our ongoing commitment to the increasingly mobile UK workforce." BT Business has more than 900,000 corporate customers but it only a 1 per cent share of the mobile market in this area, through a deal with Vodafone that is being replaced by the new tie-up with EE. Mr Sutherland said: "It is disappointing but it is a fantastic opportunity for us. "We are going to aggressively go after that opportunity." BT's current share of the mobile corporate phone market 1% (c) 2014 ProQuest Information and Learning Company; All Rights Reserved. |