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Spain Social Media Advertising Spend - Databook Q1 2014(M2 PressWIRE Via Acquire Media NewsEdge) Dublin - Research and Markets (http://www.researchandmarkets.com/research/gxlpqr/databook_q1_2014) has announced the addition of the "Databook Q1 2014: Social Media Advertising Spend in Spain" report to their offering. Social media advertising spend in the Spain stood at US$141 million by end of 2013, accounting for 11.0% of online advertising. During 2009-2013, social media advertising in the country has increased at a CAGR of 63.9%. This growth is expected to continue in 2014 with brands expected to spend US$188 million, representing an increase of 32.8% over 2013. Over the forecast period (2014-2018), Socintel360 expects social media ad spend to grow at a CAGR of 20.7% to reach US$398 million in 2018, accounting for 21.7% of the online advertising spend. This report answers the following key questions: - How is social media advertising spending expected to grow over the next five years?How much is being spent on social media advertising by industry? - How is social media marketing budget being allocated and utilized? - Which marketing objectives are driving the advertising spend on social media? - Which advertising formats are gaining popularity on social media to target consumers? - Which social media sites are gaining / losing market share? - How is social media mobile advertising spending expected to grow over the next five years? This report provides breakdown of social media advertising spend across 14 key industry verticals: - ?Food & Beverages - Health & Beauty - Technology & ICT Services - Leisure Travel & Tourism - Financial Services - Automotive - Media - Entertainment - Telecoms - Retail - Pharmaceutical & Healthcare - Public Sector - Real estate - Education Key Topics Covered: 1 About this Report 2 Social Media Advertising Spend Market Share Analysis 3 Social Media Marketing Budget Allocation 4 Analysis of Macroeconomic, Business, and Consumer Drivers 5 Spain Social Media Advertising Spend by Marketing Objective 6 Spain Social Media Advertising Spend by Channels and Formats 7 Spain Social Media Advertising Spend by Industry 8 Spain Social Gaming Advertising Spend 9 Market Share Analysis by Social Networking Sites - Facebook - Twitter - YouTube - StumbleUpon - Tuenti For more information visit http://www.researchandmarkets.com/research/gxlpqr/databook_q1_2014 CONTACT: Research and Markets, Laura Wood, Senior Manager. [email protected] Fax from USA: 646-607-1907 Fax from rest of the world: +353-1-481-1716 Sector: Advertising and Marketing (http://www.researchandmarkets.com/categories.asp?cat_id=25&campaign_id=gxlpqr) . (c) 2014 M2 COMMUNICATIONS |