|[July 11, 2014]
Novinda Receives R&D 100 Award for Mercury Emission Control Product
DENVER --(Business Wire)--
Corporation, a leader in non-carbon mercury removal technologies,
announced today that its flagship product - Amended Silicates™ HgX
(AS-HgX) - received the prestigious R&D 100 Award as one of the best
technology products introduced in the past year. Presented by R&D
Magazine, the R&D 100 Awards recognize the year's top 100 technology
products from industry, academia, and government-sponsored research,
ranging from chemistry to materials to biomedical breakthroughs.
is a non-carbon mercury capture reagent that removes mercury from
coal-fired power plant emissions, enabling utilities to comply with the
EPA's strict Mercury & Air Toxic Standards (MATS), effective in April
2015. A mineral-based product, AS-HgX removes mercury via a chemical
reaction, providing economic and environmental advantages unavailable
with competing products.
Proven to be extremely effective, as well as cost comptitive at
removing mercury with two to three times the efficiency of the market's
standard mercury removal products, Novinda's AS-HgX product has
delivered sustained performance in full-scale tests at more than 50
power plants. In addition, a recent Life-Cycle
Assessment study demonstrated that AS-HgX is a much cleaner way to
remove mercury, producing greenhouse gas emissions that were only
one-tenth of those associated with powered activated carbon (PAC)
As a non-carbon product, AS HgX also leaves fly ash (a byproduct of
burning coal) pristine for reuse in manufacturing concrete, eliminating
landfill burial of millions of tons of fly ash annually and providing
utilities with substantial savings and a valuable revenue stream.
"We are honored to be selected as an R&D 100 Award winner. This
distinction is an acknowledgment of the environmental and economic
advantages of AS-HgX and a tribute to the people here who have worked so
hard to bring this product to market," said Ed Williams, Novinda's CEO.
About R&D 100 Awards
Since 1963, the R&D 100 Awards have identified revolutionary
technologies newly introduced to the market. These Awards recognize
excellence across a wide range of industries, including
telecommunications, optics, high-energy physics, materials science,
chemistry and biotechnology. Winners of the R&D 100 Awards are selected
by an independent judging panel and the editors of R&D Magazine.
Denver, Colorado-based Novinda Corporation is a leader in developing and
commercializing innovative technologies that address air quality and
environmental compliance, while minimizing the economic and
environmental impact to power generation companies and their customers.
Novinda is known for its family of non-carbon, air quality control
products based on the Amended Silicates mineral platform. Amended
Silicates HgX has received awards for innovation by the Environmental
Business Journal, a Gold Edison Award, and was named Product of the Year
in 2012 by Environmental Protection Magazine. For more information,
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