TMCnet News
UK Social Media Marketing Market Assessment 2014(M2 PressWIRE Via Acquire Media NewsEdge) Dublin - Research and Markets (http://www.researchandmarkets.com/research/m3rfh6/social_media) has announced the addition of the "Social Media Marketing Market Assessment 2014" report to their offering. The continued growth of social networks across the globe over the past decade has opened up huge marketing potential to advertisers, with Facebook now estimated to have approximately 1.23 billion users worldwide, while micro-blogging site Twitter has approximately 500 million accounts and LinkedIn has around 259 million members. The wide reach of social networks has provided significant opportunities for brands the world over, while the accessibility of such sites has opened up social media marketing (SMM) possibilities for both large corporations and small- to medium-sized enterprises (SMEs) alike. As a result, expenditure on SMM has continued to increase over the past few years, with figures compiled by the Internet Advertising Bureau (IAB) revealing that adspend on social media channels had increased nearly three-fold over the past 3 years. Key Topics Covered: - Foreword - Executive Summary - Introduction - Strategic Overview - Social Media - Social Networking Tools for Enterprises - Social Brands - An International Perspective - PEST Analysis - Industry Dynamics - Competitor Analysis - The Future Companies Mentioned - Facebook Inc - Google Inc - IBM - Jive Software - LinkedIn Corp - Microsoft - Oracle - Salesforce - SAP - Twitter Inc - Zimbra For more information visit http://www.researchandmarkets.com/research/m3rfh6/social_media CONTACT: Research and Markets, Laura Wood, Senior Manager. [email protected] Fax from USA: 646-607-1907 Fax from rest of the world: +353-1-481-1716 Sector: Advertising and Marketing (http://www.researchandmarkets.com/categories.asp?cat_id=25&campaign_id=m3rfh6), Social Media (http://www.researchandmarkets.com/categories.asp?cat_id=357&campaign_id=m3rfh6) . (c) 2014 M2 COMMUNICATIONS |