TMCnet News
Skyy Vodka Introduces Marketing Campaign [Food and Beverage Close - Up](Food and Beverage Close - Up Via Acquire Media NewsEdge) Skyy Vodka introduced its new marketing platform - "West of Expected." The company reported that its campaign was developed by Venables Bell & Partners. Skyy said in a release that it partnered with Venables Bell & Partners, to help reimagine the brand's image and capture the irreverent and rule-breaking essence and heritage of Skyy's roots. "Skyy was invented in California, an unexpected place to conceive a vodka and is created in unexpected ways, like an innovative filtration process using real California limestone," said Will McGinness, Executive Creative Director, Venables Bell & Partners. "So it was important to create a campaign that was equally original, not following any traditional liquor advertising cliches. We think today's consumers have seen enough perfect-people-laughing-while- holding-martini-glasses-in-spirits advertising. It is time for something different." The "West of Expected" TV campaign was unveiled on July 9 nationwide and will appear in national general consumer television and in online executions. Media includes ESPN, FX, AMC, IFC, Bravo, Comedy Central, Logo, TBS, TNT, NBC and VH1. Digital includes Hulu, YouTube, Urban Daddy and Vice. Out-of- home will appear in key markets including New York, Chicago, Los Angeles, San Francisco, Las Vegas, Seattle, Milwaukee, Dallas, Miami, Ft. Lauderdale, New Jersey and Boston. Skyy Vodka is a vodka. Venables Bell & Partners is an independent advertising agency. Campari America is a subsidiary of Davide Campari-Milano S.p.A. Davide Campari-Milano S.p.A., together with its affiliates ('Gruppo Campari'), is a global beverage company. More information: SKYY.com www.venablesbell.com. www.campariamerica.com www.camparigroup.com ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved. |