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US Food & Beverage Industry Social Media and Location Based Marketing Strategies and Innovations, H1 2014
[July 08, 2014]

US Food & Beverage Industry Social Media and Location Based Marketing Strategies and Innovations, H1 2014


(M2 PressWIRE Via Acquire Media NewsEdge) Dublin - Research and Markets (http://www.researchandmarkets.com/research/mb4kd7/the_us_social) has announced the addition of the "The US Social Media and Location Based Marketing Strategies and Innovations in Food & Beverage Industry, H1 2014" report to their offering.



With smartphone penetration reaching a critical mass in the US, location based social and mobile marketing is set to grow strongly. As new start-ups bring in innovative business models to drive location based marketing (LBM), geo-social services are expected to regain the lost ground. Social networks will play a key role in terms of capturing consumer intentions along with buying behavior and relaying it to marketers to react in real time. For food & beverage companies, where impulse purchase significantly influences retail sales, LBM would have a major impact. In addition, intense competition has forced food & beverage marketers to adopt innovative ways to engage consumers and gain market share, which is driving increase investments.

Spend on Location Based Marketing (LBM) continues to fuel impressive growth with food & beverage marketers in the US focusing on personalization and real time offers to retain consumers and drive revenues. In addition, shift from desktop to mobile advertising has added new dimensions to the growth stage of LBM. A number of new players have emerged which includes both start-ups and established players. LBM is driving innovation and fundamentally reshaping the brand-consumer communication. As such a combination of mobile, social media and LBM has put forward a strong value proposition for food & beverage marketers to target niche consumer segments.


Key Topics Covered: 1. About this Report 2. Executive Summary 3. Dynamics of Social Media Based Location Based Marketing - Market Environment - Consumers, Devices, and Drivers - Value Proposition of Social Media Based LBM - Beyond Marketing - Changing Strategies of Geosocial Service Providers 4. Innovation in Location Based Marketing 5. Key Players- Location Based Social Networking - Foursquare - Yelp - Other Players 6. Location Based Marketing Budget Allocation and Strategies - Analysis of Budget Allocation in LBM by F&B Sectors - Social Media Based Location Based Marketing Strategies 7. Predictive Location Based Marketing - Trends, Challenges, & Opportunities 8. Indoor Positioning Systems and Social Media - Unique Proposition - Indoor Position System Market Size, 2013-2018 For more information visit http://www.researchandmarkets.com/research/mb4kd7/the_us_social CONTACT: Research and Markets, Laura Wood, Senior Manager.

[email protected] Fax from USA: 646-607-1907 Fax from rest of the world: +353-1-481-1716 Sector: Food and Beverage (http://www.researchandmarkets.com/categories.asp?cat_id=11&campaign_id=mb4kd7) .

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