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Napoleon Products Names HY Connect as Marketing Agency [Manufacturing Close - Up](Manufacturing Close - Up Via Acquire Media NewsEdge) Napoleon Products said it has selected HY Connect as its advertising and marketing agency of record. According to a company release, HY Connect will develop a new global brand position and product line strategy for the company. In addition, HY Connect will focus on strengthening the brand to gain distribution and preference in the United States. "HY Connect's successful track record launching international brands in the U.S. market as well as their deep experience in the home products sector makes them a great partner for Napoleon," said Napoleon President Ron McArthur. Napoleon noted that the brand work will involve trade and consumer market research. HY Connect will also develop advertising and handle traditional and earned media efforts for the brand. The agency's experience in the home products category includes Kohler, new outdoor power equipment line EGO, Merillat & Quality Cabinets, Kolbe Windows & Doors and Milgard. "We are thrilled to be working with Napoleon. It's a world class brand with great heritage," said HY Connect Partner David Brown. "This is ever more apparent as we start the strategic groundwork for aggressive growth." HY Connect is an independent marketing and communications agency. Napoleon is a manufacturer of fireplaces, grills and heating and cooling equipment. More Information: www.hyc.com ((Comments on this story may be sent to [email protected])) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved. |