|[June 26, 2014]
Adblock Plus Offers Oasis from Facebook's Latest Tracking Experiment
COLOGNE, Germany --(Business Wire)--
Plus, the #1 most popular browser extension for blocking annoying
online advertisements, today announced that
users can stop Facebook's unrequested tracking by activating a
special block list that has grown by 70 percent in the past year.
Facebook (News - Alert) last week boasted to the advertising community that it will be
using the hidden tracking pixels in its ubiquitous 'Like' button to
track users everywhere across the web - even outside of Facebook pages -
in order to re-target ads. The new tracking method actually ignores
users' Do Not Track preference settings (the browser setting where users
can choose "ask websites to not track me"), and can even track users'
browsing and activities after they have logged out of Facebook.
Adblock Plus is advising users concerned about the move to turn on its Social
Media Tracking Blocker feature that blocks Facebook and other social
networks' latest tracking methods. Adblock Plus just added the feature
in July of 2013. The special blocking list, which provides the backbone
of the feature, now thwarts 6,786 diferent trackers, an increase of
around 70 percent from a year ago.
"Do people really want Facebook to know what medical supplies they're
shopping for, what online services they like or that they enjoy reading,
say, self-help articles?" asked Till Faida, co-founder of Adblock Plus.
"Many of them may not. So while tracking can be useful if done
correctly, users need a way to say 'no.' That is why we offer an easy,
Adblock Plus is a free download for mobile users on Android (News - Alert), and a free
browser ad-on for Safari, Chrome, Firefox, Internet Explorer, and Opera.
About Adblock Plus
Adblock Plus is an open source project that aims to rid the Internet of
annoying and intrusive online advertising. Its free web browser
extensions (add-ons) put users in control by letting them block or
filter which ads they want to see. Users across the world have
downloaded Adblock Plus over 300 million times. It has remained the most
downloaded and the most used extension almost continuously since
November 2006. In 2013 PC Magazine listed the extension as one of the
best free Google (News - Alert) Chrome extensions, and it received a 2013 About.com
readers' choice award for best privacy/security add-on.
Follow Adblock Plus on Twitter (News - Alert) at @AdblockPlus and read our blogs at http://adblockplus.org/blog/. Media
press kit with FAQ, images and company statistics is available at: https://eyeo.com/en/press.
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