[June 26, 2014] |
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Aerohive Unveils PCI Compliance, Social Login and Branch on Demand Routers With Integrated LTE Solutions for Retailers
SUNNYVALE, Calif. --(Business Wire)--
Aerohive
Networks® (NYSE:HIVE), a
leader in controller-less Wi-Fi and cloud-managed mobile networking for
the enterprise market, today announced the expansion of its retail
portfolio with three new solutions targeted toward physical retailers,
including Payment Card Industry (PCI) 3.0 compliance, Aerohive (News - Alert) Social
Login and an integrated LTE Branch on Demand solution. These new
products and features will complement Aerohive's Personalized Engagement
Platform - enabling retailers to rapidly deploy, test and adopt the
latest apps for loyalty and customer engagement - also announced today.
Together, the new platform and retail features will allow retailers to
transform in-store shopping into a secure, tailored and analytics-driven
omni-channel experience.
News Facts
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Today's technology-savvy consumers are using their mobile devices when
shopping in stores, relying on them to look up competitive pricing and
research similar products. In order to keep pace with elevated
consumer expectations, retailers are increasingly searching for ways
to leverage in-store mobile usage to boost customer engagement and
sales, all while delivering a highly secure experience with limited IT
resources.
PCI 3.0 Compliance and Security
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Recent breaches at high-profile retailers have put increased scrutiny
on credit card and customer data security, making network security a
high priority for every retailer. In conjunction with the Personalized
Engagement Platform, Aerohive is offering retailers advanced reporting
capabilities that allow them to meet strict PCI 3.0 compliance
requirements.
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Updated to address the latest 3.0 version of the PCI Data Security
Standard in the retail industry, Aerohive's
enterprise-class wireless LAN Access Points (APs) use the most
advanced encryption standards to permit only authorized devices and
users in the network. Aerohive's HiveOS®
Network Operating System includes a Wireless Intrusion (News - Alert) Protection
System, which can identify rogue APs, and intrusion detection features
that detect active penetration attempts and denial of service attacks.
Combined with an integrated firewall, strong password enforcement,
device configuration compliance and logging of all wireless
association and authentication requests, Aerohive's Wi-Fi solution
ensures rigorous protection of cardholder data.
Aerohive Social Login
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Aerohive's Social Login enables retailers to simultaneously provide
enterprise-class Wi-Fi to their consumers, while gaining visibility
into valuable demographics for enhanced personalized engagement. The
social logn feature will allow retailers to gain customer
intelligence from real-time Wi-Fi statistics combined with
demographics available via customers' social media accounts.
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An integral part of Aerohive's Personalized Engagement Platform, the
social login feature allows retailers to offer guest Wi-Fi access,
which customers can then log onto with their existing social media
credentials. Via a fully customizable captive web portal, retailers
will be able to promote their brands, integrate loyalty programs and
grant access to promotions or coupons.
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Aerohive's Social Login solution gleans comprehensive demographics
from user social profiles, which retailers can use to correlate and
sort information about consumer interests, personal information and
location. The solution will offer detailed reports with graphs about
returning guests, frequency of visits, device type and other useful
analytics. Combining social media with services provided in store will
allow retailers to increase sales, boost engagement and turn their
loyal customers into brand advocates.
Instant Connectivity for Retail Branch Offices
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Today's distributed retailers need to rapidly extend network
connectivity for employees to perform key business functions, but
struggle with lack of local IT resources. Aerohive's branch
office router with integrated LTE allows retailers to
cost-effectively deploy a complete and secure network within hours.
Each device supports standard Ethernet or 4G network connections and
includes stateful firewall, switching, Wi-Fi and routing in a single
box with simplified cloud management. These branch office solutions -
ideal for retailers with limited local IT staff - eliminate the need
to pre-configure the router, train users or read instructions, while
allowing IT at the headquarters to centrally manage, configure and
troubleshoot one or many stores' branch routers. This empowers
retailers to provide rapid, reliable connectivity, while reducing
capital and operational expenditure.
Personalized Engagement Platform
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Launched today, Aerohive's Personalized Engagement Platform allows
physical retailers to lay the foundation for tailored customer
experiences with a robust network infrastructure. Relying on
Aerohive's controller-less Wi-Fi architecture, the flexible
cloud-based platform enables retailers to tap into the latest industry
technologies to build relevant relationships with customers.
Resources
Pricing and Availability
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PCI 3.0 is available in release 6.1r6 as a free upgrade to all
existing customers.
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Social Login with support for Google login is also available in 6.1r6,
with Twitter, Facebook, and LinkedIn (News - Alert) support to follow later this
summer.
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The BR200-LTE-VZ is available now at a US list price of $1199.
Comments
"To effectively compete in the retail marketplace, retailers today need
to innovate with mobile technologies and transform the Wi-Fi network
into an engagement platform," said Adam Conway, vice president of
product management, Aerohive. "Our Personalized Engagement Platform and
new security and social login features allow brick-and-mortar retailers
to bake Wi-Fi technologies into the end-to-end shopping experience, from
welcoming them with loyalty offers to enabling mobile check-out. We hope
that with this comprehensive retail product portfolio, retailers turn to
Aerohive to meet their connectivity challenges and innovate the shopping
experience."
About Aerohive Networks (News - Alert)
Aerohive (NYSE: HIVE) unleashes the power of enterprise
mobility. Aerohive's technology enables organizations of all sizes to
use mobility to increase productivity, engage customers, and grow their
business. Deployed in over 14,000 enterprises worldwide, Aerohive's
proprietary mobility platform takes advantage of the cloud and a
distributed architecture to deliver unified, intelligent, simplified and
cost-effective networks. Aerohive was founded in 2006 and is
headquartered in Sunnyvale, Calif. For more information, please visit www.aerohive.com,
call us at 408-510-6100, follow us on Twitter (News - Alert) @Aerohive,
subscribe to our blog,
join our community or
become a fan on our Facebook
page.
"Aerohive" and "HiveOS" are registered trademarks of Aerohive Networks,
Inc. All product and company names used herein are trademarks or
registered trademarks of their respective owners. All rights reserved.
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