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Transamerica Details Partnership with 120 Sports [Travel & Leisure Close - Up]
[June 26, 2014]

Transamerica Details Partnership with 120 Sports [Travel & Leisure Close - Up]

(Travel & Leisure Close - Up Via Acquire Media NewsEdge) Transamerica said it will be an official launch partner of 120 Sports, a network involving multiple leagues and media properties.

According to a release, announced earlier this year, this new live-streaming digital sports video programming network features sports news, highlights and live look-ins, all integrated with real- time social conversation and produced for the digital generation and the devices they use most.

As a launch partner, Transamerica will be actively integrated into multiple components of the 120 Sports experience each day, including but not limited to: real-time creation of branded programming, social media and video and display assets.

"Transamerica is proud to partner with 120 Sports. This exciting combination of high-energy sports, cutting edge digital and social media engagement is an innovative and exciting platform for us to be aligned with. At Transamerica, we are in the business of helping people transform their tomorrow by creating better financial futures. We have recently re-branded Transamerica and made significant investments in our digital and social media platforms and believe 120 Sports can be a great catalyst to help connect Transamerica with key audiences and build brand awareness," said Bill Tate, Senior Vice-President, Marketing - Transamerica.

120 Sports will deliver unauthenticated video programming through a new platform built by MLBAM (Major League Baseball Advanced Media) to integrate video and data, aligning the complementary resources and marketing muscle of product developers and content creators.

"120 Sports is excited and honored to partner with such a well- respected company as Transamerica," said 120 Sports president Jason Coyle. "With Transamerica's support, we will deliver a new style of sports programming that fans want and need." More information: ((Comments on this story may be sent to (c) 2014 ProQuest Information and Learning Company; All Rights Reserved.

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