One on One Marketing Buys Lead Media Partners [Professional Services Close - Up]
(Professional Services Close - Up Via Acquire Media NewsEdge) One on One Marketing has reached an agreement with Lead Media Partners to acquire its business operations.
According to a release from the company, the transaction closed on June 18. Both companies are experts in lead generation in the education market.
"The partnership will allow us to leverage the innovative technology platforms of Lead Media Partners with our diverse media portfolio," said Christopher Tracy, CEO of One on One Marketing. "We're taking the best practices of both companies to create the best services for all of our clients. With more data to leverage, we will be a smarter organization and can build more effective marketing campaigns. We look forward to working with Lead Media Partners' talented team members to drive even more value to our clients."
"The two companies have complementary web properties and synergistic business practices," said Chandler Horsley, CEO of Lead Media Partners. "The teams will enjoy working with each other to combine strengths and serve customers."
The company will be based in One on One Marketing's Lehi, Utah office and operate 23 websites including classesandcareers.com, collegeatlas.org and degreesearch.org. In the meantime, both companies will operate simultaneously under their current brands.
"We're excited to have Chandler and the rest of the Lead Media Partners group join the team. They bring with them a wealth of experience from the education and lead generation business," said Tracy.
One on One Marketing is a provider of web leads, clicks and other digital services to various types of institutions, including higher education.
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