[June 25, 2014]

Syniverse Supports swanbay.tv with Mobile Marketing Campaigns for Global Sports Fans

Syniverse today announced that swanbay.tv, a U.K.-based mobile video service provider, has selected Syniverse (News - Alert) to support the rollout of its mobile marketing services to promote its content distribution to customers overseas. Through Syniverse's direct connections with more than 1,000 mobile service providers around the world, swanbay.tv will be able to better support its customers' objectives to engage mobile-user audiences, wherever they are in the world, using the Syniverse Campaign Management solution.

The agreement builds on an existing relationship in which Syniverse has helped swanbay.tv support English Premier League and European soccer clubs to reach their rapidly growing fan bases in Asia Pacific and India. Working with Syniverse, swanbay.tv is launching integrated mobile marketing campaigns for the clubs in Malaysia, India, Indonesia, Australia and Eastern Europe.

"Reaching mobile users and providing them with content about their favorite sports clubs, wherever they are in the world, is a key objective for swanbay.tv," said Steve O'Meara, CEO, swanbay.tv. "Syniverse's extensive global reach coupled with its comprehensive Campaign Management solution made the company our first choice as a mobile solutions provider. These capabilities will enable us to connect customers with sports fans in richer and more compelling ways anytime, anywhere."

The Syniverse Campaign Management solution enables companies to capitalize on the value of mobile with a range of customized programs that deliver rich media content directly to users' mobile devices. From simple push notifications to social media updates to customized offers, the solution empowers companies to deliver hyperpersonalizd, time-sensitive content, including reminders, notifications, sales promotions, public safety alerts, photos, videos and audio clips.

"As a trusted intermediary at the center of the mobile ecosystem for more than 25 years, Syniverse is ideally positioned to help swanbay.tv monetize mobile by creating valuable services for their customers that enhances brand loyalty by offering reliable, secure and end-to-end rich mobile experiences in real time," said Alfred de Cárdenas, President, Enterprise and Intelligence Solutions, Syniverse. "Our Campaign Management solution allows companies to rapidly deploy a mobile marketing campaign like text messaging, manage the campaign through a simple and cost-efficient interface, and stay current with the latest mobile messaging technology innovations."

With the number of mobile users in the world now having reached 4.5 billion, the mobile channel offers an increasingly important connection point for companies to engage consumers, build customer loyalty and enhance sales opportunities. Syniverse empowers brands to proactively engage consumers by providing precisely the information they want, when they want it and how they want it.

About Syniverse

Syniverse is the leading global transaction processor that connects more than 1,500 mobile service providers, enterprises, ISPs and OTTs in nearly 200 countries and territories, enabling seamless mobile communications across disparate and rapidly evolving networks, devices and applications. We deliver innovative cloud-based solutions that facilitate superior end-user experiences through always-on services and real-time engagement. For more than 25 years, Syniverse has been simplifying complexity to deliver the promise of mobility - a simple, interoperable experience, anytime, anywhere. For more information, visit www.syniverse.com, follow Syniverse on Twitter or connect with Syniverse on Facebook.

About swanbay.tv

swanbay.tv provides mobile services for Operators, Advertisers and Content Owners across the world. The company enables video rights holders to monetize their content on its multi-currency, multi-channel billing and payment platform, for delivery to the end user online and on mobiles worldwide, at no cost to the content providers. swanbay.tv provides mobile network operators worldwide with the ability to provide premium video content to their subscribers, reducing churn and retaining loyalty. No capital or operating expenditure is required - the system can be self-funding and revenue generating. Brands and advertisers can market to interested consumers in all territories by embedding video and banner adverts into video content. www.swanbay.tv, follow swanbay.tv on Twitter or connect with swanbay.tv on Facebook

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