|[June 18, 2014]
T-Mobile Transforms the Way Americans Buy Wireless … Again
SEATTLE --(Business Wire)--
In another of its signature moves, T-Mobile (News - Alert) US, Inc. (NYSE:TMUS)
today introduced "T-Mobile Test Drive" and pioneered a new way to buy
wireless in this country. With T-Mobile Test Drive, people can receive
an iPhone (News - Alert) 5s and unlimited nationwide service to take T-Mobile's network
for a data-intensive, seven-day spin at no cost whatsoever.
The new initiative puts T-Mobile's data-strong network in the spotlight,
as the Un-carrier rolls out yet another major network expansion ahead of
No More "Buying Blind"
The Un-carrier's latest initiative takes aim at the painful process of
buying wireless in America today. People must decide on a wireless
provider without knowing how the network will really work for them
- where they live, go to school, work, and play. As a result, the U.S.
wireless industry has one of the highest "remorse rates" of any out
there. Nearly half (46 percent) of wireless customers say they've signed
up with a carrier and then wanted to leave, and one in 10 has actually
left within the first 30 days of making a switch.1 It's a
pain point ripe for an Un-carrier solution.
"The way this industry forces Americans to buy wireless is completely,
utterly broken. I'm here to tell you there's a better way," declared
John Legere, T-Mobile CEO and President. "While the carriers ask you to
buy blind, the Un-carrier gives you transparency. Our network kicks ass,
and now people can experience for themselves what a data-strong network
can do with T-Mobile Test Drive."
Starting this Monday, June 23, people can sign up for T-Mobile Test
Drive at www.t-mobile.com/testdrive.
A few days later, they'll receive an iPhone 5s fully loaded and ready to
go, and they can put T-Mobile's data-strong network to the test for
seven full days on the "most forward-thinking" smartphone. After the
test drive, just drop it off at any T-Mobile store. That's it.
Absolutely no money down. No obligation. No strings attached.
T-Mobile Test Drive is a first-of-its-kind nationwide initiative from a
major carrier that the Un-carrier is rolling out at scale. During the
first year of the program alone, T-Mobile expects at least one million
people to take a test drive.
Network Designed Data-Strong
T-Mobile Test Drive marks a new campaign to let consumers experience
firsthand how the Un-carrier's network is different, even as the company
today announced two massive network expansions. T-Mobile has expanded
Wideband LTE into 16 total markets, giving all T-Mobile LTE devices a
speed boost with capable peak network download speeds up to nearly 150
Mbps - that comes out to a 90-minute HD movie download in under three
minutes or an 11-song music album in seven seconds.
Building on its data DNA, the Un-carrier also expanded Voice over LTE
(VoLTE) to more than 100 million people in 15 total markets. T-Mobile
was the first major provider to launch oLTE, and now, because its
network has been designed for data, it is doubling the amount of data
dedicated to voice calls for highest-fidelity, crystal-clear HD Voice
and faster call setup times than ever before. The Un-carrier expects to
deploy VoLTE nationwide by the end of the year.
"The old telecoms designed their networks for a time when your phone's
only app was a phone call - and they haven't shaken that dial-tone
mindset," said Neville Ray (News - Alert), Chief Technology Officer for T-Mobile. "Our
4G LTE network was built in the last year and a half, so naturally we
built it differently. We built it for the way people use smartphones and
tablets today, and we built it with a mobile Internet architecture, so
we could roll out new technologies faster."
Now, as mobile broadband usage skyrockets, Un-carrier customers are
reaping the rewards of a network designed to be data-strong and
concentrated where people use data the most - unlike older carrier
networks built by phone company utilities. T-Mobile customers are using
more wireless data on average than the major national carrier customers
- 61 percent more than Sprint, 69 percent more than Verizon (News - Alert), and 100
percent more than AT&T. T-Mobile customers also have more network
capacity per customer than with any other national wireless company, a
full 70 percent more network spectrum per customer than Verizon, and
they're streaming, tweeting, using FaceTime (News - Alert) and more at lightning speeds
on America's fastest nationwide 4G LTE network.
"We're a mobile Internet company competing against utilities, so it's no
wonder we're faster than they are," added Legere. "We're out there doing
it while the other guys are still scheduling a meeting to talk about
doing it. And there's one more thing you can bank on. We won't stop."
Learn more about T-Mobile's network expansion and data-strong network
design in this blog
post. For more information on iPhone, please visit www.apple.com/iphone.
For more information about T-Mobile Test Drive, visit t-mobile.com/testdrive
or the T-Mobile
1 Based on a CivicScience poll of U.S. wireless users
Limited time offer; subject to change. Credit or debit card required for
trial. Phone must be returned in 7 days to avoid $699.99 charge +tax.
Trial use only. Service and account suspended after 7 days. Domestic use
only. See T-Mobile.com for Test Drive Trial and coverage details.
About T-Mobile US, Inc.
As America's Un-carrier, T-Mobile US, Inc. (NYSE: TMUS) is redefining
the way consumers and businesses buy wireless services through leading
product and service innovation. The company's advanced nationwide 4G and
4G LTE network delivers outstanding wireless experiences for customers
who are unwilling to compromise on quality and value. Based in Bellevue,
Wash., T-Mobile US provides services through its subsidiaries and
operates its flagship brands, T-Mobile and MetroPCS. It currently serves
approximately 49.1 million wireless subscribers and provides products
and services through approximately 70,000 points of distribution,
including approximately 8,000 T-Mobile and MetroPCS branded locations
and 62,000 third-party locations, as well as distribution through our
websites. For more information, please visit http://www.t-mobile.com.
This news release includes "forward-looking statements" within the
meaning of the U.S. federal securities laws. Any statements made herein
that are not statements of historical fact, including statements
about T-Mobile US, Inc.'s plans, outlook, beliefs, opinion, projections,
guidance, strategy, expected network modernization and other
advancements, are forward-looking statements. Generally, forward-looking
statements may be identified by words such as "anticipate," "expect,"
"suggests," "plan," "project," "believe," "intend," "estimates,"
"targets," "views," "may," "will," "forecast," and other similar
expressions. The forward-looking statements speak only as of the date
made, are based on current assumptions and expectations, and involve a
number of risks and uncertainties. Important factors that could affect
future results and cause those results to differ materially from those
expressed in the forward-looking statements include, among others, the
following: our ability to compete in the highly competitive U.S.
wireless telecommunications industry; adverse conditions in the U.S. and
international economies and markets; significant capital commitments and
the capital expenditures required to effect our business plan; our
ability to adapt to future changes in technology, enhance existing
offerings, and introduce new offerings to address customers' changing
demands; changes in legal and regulatory requirements, including any
change or increase in restrictions on our ability to operate our
network; our ability to successfully maintain and improve our network,
and the possibility of incurring additional costs in doing so; major
equipment failures; severe weather conditions or other force majeure
events; and other risks described in our filings with the Securities and
Exchange Commission, including those described in our Annual Report on
Form 10-K filed with the Securities and Exchange Commission on February
25, 2014. You should not place undue reliance on these forward-looking
statements. We do not undertake to update forward-looking statements,
whether as a result of new information, future events or otherwise,
except as required by law.
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