Showrooming: A Multichannel Opportunity
(M2 PressWIRE Via Acquire Media NewsEdge) Dublin - Research and Markets (http://www.researchandmarkets.com/research/5939lj/showrooming_a) has announced the addition of the "Showrooming: A Multichannel Opportunity" report to their offering.
Showrooming has hit retailers hard in recent years. The emergence of smartphones means that many consumers are able to look at products in a bricks and mortar store and look around online to find a better price. Among other things, online retailers benefit from having fewer overheads than physical stores, which makes them very difficult to beat on price.
Features and benefits
- This case study looks at the emergence of showrooming, its effect on retailing and how retailers can take advantage of it.
- The case study also examines the strong growth of e-commerce, and particularly m-commerce, in recent years.
- The case study also looks at how retailers can provide a multichannel experience to consumers for example by using social media platforms.
- Worldwide e-commerce sales grew by 21.7% in 2012 and early estimates suggested it grew by 17.1% in 2013. M-commerce growth is outstripping e-commerce growth. According to a report by comScore, a digital business analytics company, third quarter 2013 m-commerce spending on smartphones and tablets grew at rate of 26% - New research from Google has found that eight out of 10 shoppers research products and prices on their phones in store, and some often prefer this to talking to a store employee. The survey found that one in three shoppers used their phone to find out information over asking an employee.
- Retailers are increasingly using social media to strengthen their brand, connect with consumers, and secure sales. The value of pins on Pinterest is increasing: a study by TechCrunch found that a pin generates 78 cents in sales on average, up 25 cents from Q4 2012. Additionally, on average pins deliver two site visits, six page views, and 10 re-pins
Your key questions answered
- What is showrooming? Why do people showroom? How have companies been affected?
- How fast are the e-commerce and m-commerce markets growing?
- How can retailers provide a multichannel experience?
- What advantages do retailers gain by engaging with consumers on social media platforms?
Key Topics Covered:
THE RISE OF E-COMMERCE, THE DECLINE OF STORES
- The rise of e-commerce
- Consumers are increasingly skipping shopping in physical stores on Black Friday - Boxing Day 2013 was the biggest shopping day ever for online retailers in the UK - Mobile commerce has grown at a strong rate
- Most shoppers research products on their phones in store
SOME STORES HAVE GONE ON THE OFFENSIVE AGAINST SHOWROOMING
- Some stores have tried to stop showrooming or have tried to compete on price - Retailers are trying to get customers into their bricks and mortar stores
SOME RETAILERS HAVE USED SHOWROOMING TO THEIR ADVANTAGE
- Showrooming enables companies to provide a more personalized approach to their customer - ForeSee recommends focusing on providing a strong, multichannel experience for consumers - Many retailers are utilizing popular social media platforms to improve consumers' multichannel experiences - UK multichannel retailers are using four key social media platforms
- Retailers would be advised to take advantage of showrooming
For more information visit http://www.researchandmarkets.com/research/5939lj/showrooming_a
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Sector: Retail (http://www.researchandmarkets.com/categories.asp?cat_id=90&campaign_id=5939lj)
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